We are not intimidated by the size of the armies, or the type of hardware the US has brought.
I do shop online! But I’m shopping online mostly in the home categories – One Kings Lane and Gilt. At a lot of architectural websites, I buy a lot of hardware for cabinetry like hinges and things like that from England. So, you know, for me, I shop at Net-A-Porter, but I don’t really shop that much for clothing online.
With our next generation hardware, polygon rendering will probably be an area we’ll get more heavily into.
From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software – by integrating them, we can be unique.
Windows is probably the most important product in the entire PC industry. Everything we do in terms of supporting touch, new hardware, accessibility has incredible impact.
I think that the most beautiful thing lately hasn’t been in hardware or software per se but collaboration – the idea behind Napster, which uses the distributed power of the Internet as its engine.
If I won the lottery I’d start a charity that helped little family hardware stores, cobblers and fruit shops open in city centres.
Apple is all-in on Apple hardware and still wants you to be all-in, too.