Words matter. These are the best Jay Chiat Quotes, and they’re great for sharing with your friends.
In the ’20s they were telling us we’d all have our own private plane and take vacations to the moon.
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
I can’t say the advertising model is obsolete yet but it doesn’t make a lot of sense in the long range.
The team architecture means setting up an organization that helps people produce that great work in teams.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Taking risks gives me energy.
Second, we’re spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We’re spending more money to write our existing information into databases or onto CD-ROM.
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It’s a marvelous opportunity. We’ll keep developing products.
Transferring successfully to the next generation means producing work that’s as good as or better than the work of the first generation that founded the agency.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Charlie Rose is the ultimate ad.
Technology is the fashion of the ’90s. It affects everyone, and everyone is interested in it – either from fear of being left behind or because they have a real need to use technology.
We set up a beta site, a test site, with movie, music and book reviews. If you’re reading them and you want to buy a book or a ticket for a movie that’s reviewed on the site, you can do that without leaving our site.
