Words matter. These are the best Alexander Nix Quotes, and they’re great for sharing with your friends.
We never worked in Russia. We never worked for Russia. I want to be careful, but I don’t think we have any Russian employees in our company whatsoever. We just don’t have business in Russia. We have no involvement with Russia, never have done.
Well, we’ll look at the hundred thousand type A personalities, and then we’ll have a look at the corresponding data points that we have on those hundred thousand people. We’ll have a look at what attributes they have in common and then we’ll build a model based on that.
We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically.
Success has many fathers and failure is an orphan.
You can collect Facebook data legally with the consent of the Facebook users and the consent of Facebook.
We steer clear of fringe political parties or minority groups. We’re not trying to orchestrate a revolution.
The idea of applying psychology or behavioural sciences to communication is not a new one. It’s very old behavioural economics. If it gives you some additional insights – so be it.
The big mystery of Big Data is causation versus correlation.
We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with any party – for or against – or even for any related campaigns.
Starting with politics, we’d like to replace blanket advertising with individualised targeted and engagement ads.
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called ‘honeytraps’, and nor does it use untrue material for any purpose.
The company started in the early 90s or late 80s. We were a behavioural science company. We didn’t pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.
Every day we have teams looking for new data sets.
We leave our personal ideologies at the door… We only work for mainstream political parties.
