Top 260 Customer Quotes

A true entrepreneurial enterprise begins with a big idea – a unique way to solve a customer’s problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can’t produce a great result for your customer.

Knowing your customer inside and out is mission-critical, and it takes time. It’s impossible to hit on the insights that will ultimately decide your company’s fate without putting them to the test – literally – even if that takes longer than you’d have liked.

Power is winning the battle over who owns the customer: the brand or the retailer.

You can’t get into the trap of paying for customer acquisition.

There is always going to be that luxury customer out there. I have clients who buy $10,000 dresses and clients who buy $60 dresses. It’s not so much about the money. Design is a mentality.

The business model is both the starting point and the scorecard for Customer Development progress.

It’s easy for me to see how a business proposition is going to play out, or who our next-generation competitors are, from taking this data point from this customer and another data point from another customer… and jump to Z.

I worry all the time that we’re going to screw up a customer’s offer.

Our typical customer is a local guy who needs the money to get by for the week.

My customer has her own sense of style and knows herself well. My goal is to help women become the best version of themselves.

We must permeate the stores with creativity and offer service when and to the degree the customer wants it. Of course, it means offering all the omni bells and whistles they want, like in-store pickup, same-day delivery, and mobile point of sale, and all of this must be done every hour of every day the store is open.

The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.

Discovering your purpose doesn’t have to be complicated. Look at what you do and why you do it. Is it to support your family? That’s your purpose. Is it to make a difference in your customer’s life? That’s your purpose.

If the store were your own business, you’d escort the customer to a product’s location in the store and refer to the customer by name.

I wouldn’t want to even try to begin to describe our customer, as I think she likes a certain amount of anonymity. I try to offer clothes that allow that. I myself do not like being defined so readily, so I imagine that she is similar?

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value – if any – of going beyond your core.

The interesting thing is when we design and architect a server, we don’t design it for Windows or Linux, we design it for both. We don’t really care, as long as we’re selling the one the customer wants.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.

My friends and the people I know understand that I’m going to ask them what they’re doing, how they’re dating, who they’re dating, where they’re going and what they’re doing. I’m constantly asking those questions and making sure I’m in touch with the customer.

It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

My view of AMD is that we have a tremendous set of technology assets, people, capability, customer relationships. We’re not going to define ourselves in somebody else’s shadow.

I think private school is much better at customer service and making the parents feel better, especially in Los Angeles. It’s almost like a spa for the parents where you drop your kids off, where they give you a beautifully baked thing and let the parents write their own newsletter about global warming.

We’ve been delivering cloud-based services for over a decade, with more than 30 million Intuit customers using offerings across a variety of desktop and mobile devices. The benefits are clear: online experiences are simply better for customer.

If I ran a national burger franchise – which I don’t – I’d make it a rule that no two customers can be greeted with precisely the same words and that every third customer must be grossly insulted as a matter of course. Just to keep the atmosphere nice and lively. And to keep the staff laughing.

I do have very high customer service standards – I’d send back sushi because it’s too fishy.

There are those moments when you know that you are up against a tricky customer who is not being forthright with the truth, and there is no way you’re going to let them off the hook.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works.

It’s so important that we tell customers what’s going on as best as we can. And we’re trying to do that. We don’t often know ourselves, for so many different factors, but reliability, flexibility, and information are the three critical customer service orientations.

Face-to-face customer feedback refines or validates every component of the startup’s business model, not just the product itself.

Visionary CEOs are product- and business-model-centric and extremely customer focused.

If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn’t necessarily translate into more quality products for the customer.

I think I’ve done a good job in the industry from the standpoint of employee morale and customer satisfaction, and as an innovative thinker in tech.

Pager companies are very much looking to provide new services to help them regain some of their customer base.

The best American manufacturers customize products to meet customer needs, reduce the time required to make them and constantly improve their design.

Right or wrong, the customer is always right.

Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.

When I ran a small IT services business in the 1990s, it had strong recurring revenues – yet I couldn’t accurately forecast cash flow for even the next few quarters. Small changes in the customer base or losing/hiring a few key employees could create massive swings in cash flow.

At Warby Parker, we say that we’re customer focused but medium agnostic.

I am a fashion designer. I’m not an environmentalist. When I get up in the morning, number one I’m a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.

It’s not about me, it’s about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.

For Customer Development to succeed, everyone on the team – from investor or parent company to engineers, marketers and founders – needs to understand and agree that the Customer Development process is different to its core.

We need to reengineer companies to focus on figuring out who the customer is, what’s the market and what kind of product you should build.

I’m an independent artist, but I do have a good business relationship with Lego, since I’m a unique customer. They’re aware of what I’m doing. A painter may not have a relationship with a paint maker, but there’s only one company that makes Lego.

Our customer base is not necessarily a leader, an early adopter.

We are reinventing ourselves as a company. Compaq is taking ownership of its customer relationships and accountability of our customer’s needs.

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

Small businesses were slower than large businesses in adopting broadband. One of the reasons was they were concerned with putting their customer lists online or in the cloud.

Information technology departments must spend enormous amounts of time and money worrying about integrating big computer systems with billions of pieces of customer data.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as ‘sophisticated,’ ‘desirable,’ ‘innovative,’ ‘friendly,’ and ‘trustworthy.’