Top 55 Brian France Quotes

When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that’s what fans love.

Nobody wants to hear my political views… so I won’t be talking about that. But on diversity, nobody in this company has worked harder, done more and resourced it better than me.

Oh, I get nervous quite a bit, actually.

I’m working with a lot of entrepreneurs and people launching new businesses. It’s fun. It’s what I’ve always liked to do and loved doing it in my years at NASCAR when we were growing NASCAR, building different lines of business and intellectual properties.

If we have close, great racing like we have, then the ratings will take care of themselves.

We want to find a way to be an environmental leader in motor sports, as well as in sports in general.

The things that we’re going to be able to do are going to take many, many years to achieve our end goal, which is to really lower costs in the industry by working with our interests better aligned with the teams, that’s number one, which will affect their values going forward.

Am I here because of my last name? To a degree. But I would ask people to judge me and my executive team on what we accomplish.

I would say that if there is one thing we could have done better in the last 10 years under my watch, is when we launched what we called ‘the new car.’ It is now called the Gen-5. We just didn’t get the collaboration we needed to get from the industry, the owners, the drivers, the engineers and car manufacturers.

We don’t want to put new technology in that would cost teams more to compete with.

What I know is when the racing is tighter and there’s more passing, there’s just more excitement and more contact and more things that happen. That’s kind of what NASCAR is all about.

The drivers are regular people that come from all over the country. I think the sports fans can relate to them.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

Not everyone has the means to race stock cars – we know that – but VR technology can recreate the experience right at home.

I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business dynamics better than people would think. She is a big support and voice of calm when things are a little bit dicey, like great wives can be. She does all of that.

My style is to be collaborative, progressive, to look at things that seem a little bit impossible.

When it comes to making tough decisions, I’m ready to make them.

I get asked all the time ‘didn’t you ever want to be a race car driver?’ And I knew pretty early on that I was going to be on the other side of that equation.

I think we’re the best road racing show in town.

There’s nothing quite like being part of a NASCAR race weekend, and that always will hold true.

I can tell you the flag we get behind. It’s the American flag.

I supported Obama. I went to his rallies. I parted with my hard-earned money. There was a movement going on, and I was really thrilled with the idea of the first African-American president. I did the same for Mitt Romney. In both of those cases, I have never agreed with all of their policies.

If you look at any league, they’re all trying to figure out how to make the game more exciting, speed the game up, whatever it may be. In our case, it’s the same.

Being a France is great from a heritage standpoint.

Our property, we’ve taken the position that we’re phasing out the Confederate flag.

You have to make sure there’s a high degree of confidence that whoever won the race did it fair and square.

If you look back at our history, we always tend to see drivers in waves move in one direction so it’s not uncommon to have three, four or five of your top drivers exit for different reasons in a short period of time, two years, whatever it is.

Our challenge is this sport needs to be more diverse throughout its makeup of stakeholders, participants, and fans. We’re doing a number of things from a multicultural standpoint on and off the track to achieve that. Over time, that’s going to be a big opportunity for NASCAR.

Toyota is doing a neat job coming in to the sport – no one ever thought that there would be a day when Toyota would participate in an American-made, American-born sport like Nascar but they’re doing a fantastic job.

People don’t buy tickets to a race to hear my political views.

If it’s commercial and it makes sense we’ll be doing it – whatever it is.

We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth areas available to us. There are a variety of initiatives to create more awareness with African-Americans and Hispanics and anyone else.

We want the ability of the drivers to be the focus, not who has the latest gizmo.

In every decision that we’ve ever made that’s important, the more input, the more people we’ve heard from, the better the result. And so that will never change in the business model of NASCAR, because the ideas come from all over the place, and that’s the strength that we have.

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

We’ve always been more gender neutral than any other sport.

We’re going to do whatever it takes to bring that NASCAR style of racing on the track to full fruition. That’s simply what we have to do.

This is a contact sport. It’s always been a contact sport, especially late in the race.

My last name is good and bad. It’s great from an opportunity standpoint. The bad news is that you’re prejudged often.

Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep the playing field even, and we have to do what we have to do. The second part that I would prefer to not have to talk about is the business side of NASCAR. That’s important, too.

America has always had an affinity for the automobile. It’s something everybody can understand. A bunch of cars competing, and the fastest guy wins.

The opportunity at NASCAR will continue to be such that the best talent wants to be here.

I really like the idea of fans being able to curate their entire digital experience at live events.

If we think we can make winning more important and the racing more exciting, that’s what we’ll do.

At the end of the day, concussions are best dealt with between the drivers and their personal physicians.

All of your stakeholders have to have the right seat at the table, and they all have to be successful. It’s hard to do, but you have to keep your eye on developing a meaningful relationship where it is beneficial for them. Then you work backwards from there.

We’re never pleased when our ratings aren’t growing at the rate we would like, but we understand that circumstances will always have us going one way or the other from time to time.

My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there’s an emotional component to that relationship.

Getting an opportunity is one thing, but success is based on always trying to create value.

It’s not my future, but it’s NASCAR’s future, to make sure that we take events to the biggest metropolitan areas of the country, regions of the country.

We want everybody in this country to be a NASCAR fan, and you can’t do that by being insensitive in any one area.

We’ll always focus on making our racing safer and more competitive than ever before. We’ll never stop working on that.

My hope is, and I know there are a couple of big manufacturers, and there always are – this is not breaking news – there’s always somebody who has an interest in at least understanding the NASCAR opportunity, and so my sense of it is over time that we will have a fourth manufacturer.

As I was growing up and learning this business, I don’t think there’s a job I didn’t do. I started at the bottom and worked my way up. No matter what the job, I always looked for ways we could create value.

You never know what ultimately will give traction to being a star.