Were you a merchant, would you settle yourself in a rich or poor neighborhood? You would not be so blind as to locate yourself among persons who would not be able to purchase your goods. So with nations with whom we trade.
Well, actually, I had been working as a consultant to former companies of Enron, or predecessor companies of Enron and, so, I joined in 1990 to really start our wholesale merchant business.
We are a retailer – we are a merchant. That is our business. But we look for places to make a positive difference. There is such a thing as a double bottom line, whether it is the wage increase or what we do with environmental sustainability to limit waste.
There are very honest people who do not think that they have had a bargain unless they have cheated a merchant.
The story of the merchant is told by the marketer. They need each other, and if they get along, it’s peanut butter and jelly. If they don’t, it’s oil and water.
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