Words matter. These are the best Kimbal Musk Quotes, and they’re great for sharing with your friends.
The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in ‘green’ restaurants across the country.
We have been growing more food than we need since the ’60s… what we have is a terrible distribution problem.
The problem is not actual number of calories we are producing – we have food waste issues. The problem is industrial food.
We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.
When you have the demand, you can change the government policies that create McDonald’s and junk food.
You should brine your turkey. Don’t even think about not brining your turkey. Ever.
Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco.
But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history.
People love to interact in real time, whether it is with each other or with content.
No one wins in the industrial food system.
My family were all entrepreneurs, including my parents and grandparents.
My mother was a consulting dietician, and my father was a consulting engineer.
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
I’m going to work on food culture and help food become fun and part of peoples’ lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
The problem is that restaurants have assumed that kids don’t want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good.
People want real food. The demand for it is through the roof.
Anyone who thinks restaurants are hard should try working at a tech company.
Nikola Tesla, one of Colorado’s famous residents, always believed that the gasoline engine made no sense.
Building one garden in L.A. – it might be a nice gesture – but it won’t make a difference. We have to start to change the culture of the community.
Young people, especially, are turning away from McDonald’s towards healthy, locally-sourced options like Next Door and Sweetgreen.
A lot of people think about food as fuel, where you need to get nutrients in your body.
There’s no doubt about it: people want local, real food.
Sadly, many people in our biggest cities are at the mercy of industrial food.
Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.
Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.
We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.
Advertisers really want to create ads that are relevant to the realtime experience.
It’s only a risk if you think there’s a chance of failure.
For me, creating a supply chain of what we should be eating is incredibly complicated. It’s complicated to figure out how to change the food system in America.
The hard part about following your purpose is the distraction everyone pulls you toward.
When you think about basketball, and you watch someone like Michael Jordan play basketball – even if you’re a baseball player, there’s still a lot to learn from there.
The reality is that we connect through food, and we have the opportunity to do it three times a day.
Realtime ads are the perfect way for an advertiser to connect with users in a social environment.
Let’s get government support for farmers to make the transition to organic.
Boulder should be next to the word ‘community’ in the dictionary.
My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what’s going on.
The one lesson I’ve learned from technology and food is the only time you know you’re doing the wrong thing is when you’re doing what everyone else is doing.
Our family are all very hard working.
After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money.
It would be so simple for the government to support farmers to become more profitable and farm sustainably.
We’re moving to be more of a plant-based society.
My goal is to go from the industrial food system toward a real food system where you understand what you are eating.
Kids gave Elon a very hard time, and it had a huge impact on his life.
The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.
After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that’s locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.
We want kids to value real food and understanding that it isn’t just about feeding people but about nourishing the body, the community and the planet.
The best training ground in the world is Silicon Valley and the tech space.
Users are open to ads as long as they’re relevant to their realtime experience.
Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did.
It’s pretty rough in South Africa. It’s a rough culture. Imagine rough – well, it’s rougher than that.
Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food.
The support we received at OneRiot from the beginning has been amazing. Everyone’s door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor.
Tesla Motor’s original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine.
Food never ends. It’s one of the greatest things about working on food – we’re always going to need food.
The idea behind fast food is great – people want convenience.
Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.
If you’ve ever done something you love and go do something you like, it’s like chewing on sawdust.
The question is not ‘Why advertise in realtime?’ The question is, ‘Who are the brands and businesses that are going to be built off the realtime web?’
Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it.
It is an interesting thing. Every time I try and stray from the path of food, I get whacked.
We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.
Food is the new Internet.
People always ask what kind of restaurant we have, and it’s like a five-minute conversation. The short answer is, ‘We’re creating community through food.’ That’s the big idea we had, the product we’re exporting. And it has paid off.
If you’re a commodity corn farmer in Iowa, you’re locked into an infrastructure that keeps you a commodity corn farmer.
At Tesla, we don’t go into a community and think we’re going to sell one or two cars.
Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.
Start with the young, work with them until they are adults, and they will demand real food.
Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments.
I had this attitude, that Silicon Valley obnoxious attitude, that I know what I’m doing, and the rest was going to be pretty easy.
