Words matter. These are the best Keith Belling Quotes, and they’re great for sharing with your friends.
The influencer strategy hasn’t been built around celebrities. We’re looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.
When I went to visit this rice cake plant, I hadn’t realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn’t baked or fried.
There’s a deli around the corner from my office where I’d get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.
You can’t rest on your laurels. You have to continue to innovate; you have to continue to be different.
I answer every single e-mail that comes in myself.
You have to have a ton of passion for what you’re doing because being an entrepreneur is probably twice as hard as you think it’s going to be. The good news is that it’s probably twice as much fun when it’s going well.
Once consumers try popchips, most people really like it and become fans.
Marketing is a core part of anything you do.
We have a broad range of snackers – moms, kids and healthy active people.
Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
I’m a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good – if it doesn’t taste good, it isn’t a snack.
I love fried chips, but they weren’t good for you, and I didn’t like the healthy options like rice chips.
My focus has always been on connecting with consumers in a meaningful way.
We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They’re made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips.
I hope popchips will be the Vitaminwater of the snack aisle.
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.
We just wanted to do a chip that tasted great, but wasn’t bad for you.
