Words matter. These are the best Roustam Tariko Quotes, and they’re great for sharing with your friends.
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution – these are my working principles.
What’s my expectation in the U.S.? I would like to replace Grey Goose.
Money is always an indicator of a job well done.
The only warning I’d give is – make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.
From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
I had English grammar book and started to teach myself. I read ‘Catcher in Rye,’ in Russian. I was amazed at freedom in ‘Catcher in Rye!’ Freedom to have those perceptions of life!
I had dreams about working for a big foreign company.
I believe there is not any big difference between any consumer business, whether it’s a bank or insurance or vodka or chocolate, whatever it is.
I believe in emotional branding.
I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.
If you do things you like to do, then your life will be easy.
I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother’s Communist propaganda.
I own 100% of everything because I like to control what I do.
There are a lot of people who are trying hard to sell themselves as Russian vodkas.
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
I don’t very much distinguish when I’m working. I do what I like to do: the time changes and my activity changes.
I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
I always wanted to work on the consumer market; I always wanted to work with people.
We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water – we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
When you have premium brands, you have to have the right balance of communicating all of your values.
My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.
A lot of people offered me to go public, but I have always rejected it.
