Words matter. These are the best Steve Easterbrook Quotes, and they’re great for sharing with your friends.
It is customers that decide if we succeed.
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald’s experience over time.
When you get things right, good things happen.
As you get little pockets of success, then suddenly the light bulbs go on in everyone’s head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel.
China and Hong Kong represent an enormous growth opportunity for McDonald’s.
We need to execute fewer things better.
Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald’s. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.
The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald’s fits into their lives.
I’m honest and fair, but I don’t dispense false kindness.
As a parent, I know how difficult it can be to encourage your kids to eat well.
I take it personally when people belittle our employees and misrepresent our record as an employer.
When we look at some of the greatest creative ideas we’ve come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there’s still traditional TV, which is clearly a very compelling media, it’s also cyber, mobile, outdoor.
Long-term sustaining growth is a minimum expectation for us.
Consumers, when they’ve only got a couple of quid left in their pockets, are choosy about how they want to spend it.
When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald’s, that’s incredibly attractive.
We have to hire, retain, and develop the best staff.
Whether that’s in communications or marketing or strategy, you need people to come in with a fresh perspective.
Bringing out service staff on to the dining floor does change the atmosphere.
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.
Fear of decision-making is one thing I personally resist, and I’m trying to encourage others to resist as well.
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald’s. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald’s.
The counter is a barrier.
When you expand a business as fast as McDonald’s did, part of the strength you have is the process and the efficiency.
Ordering should be the most enjoyable experience, but at McDonald’s, it can be one of the most stressful points in time.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
The McJob tag is misleading, and demeaning to our staff and franchisees.
If you don’t want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.
Ultimately, we’re in the service business. We will always have an important human element.
The average customer comes into McDonald’s three to four times a month, and I’m absolutely convinced that can fit in very comfortably into a balanced diet.
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.
There’s absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.
Many people have strong views on McDonald’s.
