Words matter. These are the best Yves Behar Quotes, and they’re great for sharing with your friends.
Having one foot in design and the other in sustainable and social projects, I hear this question quite often: ‘Why does the world need another chair?’ My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book.
Steve Jobs changed my life. He also changed the life of every designer.
When clients come to my design agency and say ‘I want to be the Apple of this or that,’ we say ‘Okay, are you ready to be the Steve Jobs?’ Few are up to the task.
I’m interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone.
Everything has yet to be invented. I never say ‘green’ – I say ‘greener.’ It’s greener simply because this is a continuum of change, improvement and discovery.
I never felt truly at home in Switzerland.
I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.
When I first came to the Bay area, I worked in Silicon Valley in the early to mid-’90s, and I think what mattered then was our ability as designers to create a vision around people’s ideas.
Design is a tool that either allows us to create new markets or disrupt existing ones.
What got me really excited about Tylko is the fact that it bridges the gap between tradition and technology. It expands the designer’s ability to create a language, to create ideas, to create a set of proportions, a set of details, and to apply those across a really wide range of applications.
The next step for me with the Up is how it talks with the rest of the home. It’s an object that can tell the home where I am and what I’m doing.
I have been working with Hive, part of British Gas, on reinventing the thermostat. Now you can control your heating at the press of a button on your phone. As I say, design should permeate every part of society.
Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous.
The notion of ‘reduce and refine’ is one I’ve pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.
I imagine a future with no waste; material innovations have already become exponentially more vast, and I do think the future needs to be cradle to cradle. If designed properly, one product could be used for many years before needing to be recycled, or its components reused.
Fuseproject was founded in 1999, and the notion behind it, which is alive and kicking today, is fusing different disciplines. Our teams are absolutely incredible at their own discipline, but most importantly, they’re incredible at partnering with each other.
My mantra is: ‘Good design accelerates the adoption of new ideas.’
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed – and truly delightful – to consumers? Remove all the extraneous stuff.
Advertising is the price companies pay for being unoriginal.
Sometimes you can find peace of mind by transferring yourself to different situations. They’re just reminders to stay… calm.
I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the ‘invisible interface,’ or the idea that we can utilize technology without being absorbed into a screen.
If you don’t love something, it’s not functional, in my opinion.
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
I am passionate about what design can do – how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Design needs a new relationship with the world, one that is more focused on our planet’s needs.
The idea of designing something that is like something else is incredibly uninteresting and boring.
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.
I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime.
Kodak has always represented innovation that is approachable while delivering the craft of filmmaking.
Our principal role as designers is to accelerate new ideas and the adoption of new ideas.
Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.
For me, it’s not about being the best designer. I’m interested in being the best partner. The best collaborator.
Consumers want products that tell stories, have magic, and inspire.
I’ve been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the ’50s in Italy – when they had to retool the industry of war into an industry to help society. In a way, I’m influenced by designers that were there at a radical time of change.
I want to work on things that aren’t self-evident, to propose things that are radically different and game-changing.
