Top 44 Richard Edelman Quotes

Words matter. These are the best Richard Edelman Quotes, and they’re great for sharing with your friends.

Institutions are better served by going direct to end u

Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.
Richard Edelman
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business.
Richard Edelman
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Richard Edelman
Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.
Richard Edelman
Companies need to be very active in formulating public policy – not as a substitute for government, but as a supplement.
Richard Edelman
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
Richard Edelman
The number one way to get trust back is to pay your employees well and get them to speak well about the company.
Richard Edelman
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.
Richard Edelman
My daughters will succeed me as owners of the firm.
Richard Edelman
Modern, effective leadership means moving beyond the ‘grand illusion’ to engage the mass population and to align business with societal goals.
Richard Edelman
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.
Richard Edelman
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
Richard Edelman
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
Richard Edelman
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
Richard Edelman
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
Richard Edelman
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
Richard Edelman
I love what I do. I really do. I don’t find myself administering. I just like to work on clients.
Richard Edelman
The tech industry should make bold commitments to address pressing societal issues.
Richard Edelman
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We’re meeting our clients’ audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
Richard Edelman
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.
Richard Edelman
We have seen an unprecedented dispersion of authority, such that ‘a person like you’ is now one of the most credible spokespersons on business, along with technical and academic experts.
Richard Edelman
There’s a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
Richard Edelman
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
Richard Edelman
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
Richard Edelman
The world has flipped upside-down. It used to be a pyramid of authority; now it’s upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they’re for you, you win.
Richard Edelman
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, ‘I’d really like you to come into the business for a year.’
Richard Edelman
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
Richard Edelman