Words matter. These are the best Richard Edelman Quotes, and they’re great for sharing with your friends.
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business.
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.
Companies need to be very active in formulating public policy – not as a substitute for government, but as a supplement.
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
The number one way to get trust back is to pay your employees well and get them to speak well about the company.
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.
My daughters will succeed me as owners of the firm.
Modern, effective leadership means moving beyond the ‘grand illusion’ to engage the mass population and to align business with societal goals.
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
I love what I do. I really do. I don’t find myself administering. I just like to work on clients.
The tech industry should make bold commitments to address pressing societal issues.
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We’re meeting our clients’ audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.
We have seen an unprecedented dispersion of authority, such that ‘a person like you’ is now one of the most credible spokespersons on business, along with technical and academic experts.
There’s a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
The world has flipped upside-down. It used to be a pyramid of authority; now it’s upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they’re for you, you win.
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, ‘I’d really like you to come into the business for a year.’
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
The trust of the mass population can no longer be taken for granted, and any continuation of the ‘grand illusion’ is dangerous for leaders in today’s world.
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election – President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.
PR is premised on truth, trust, and transparency.
The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by ‘the system’ are no longer taken for granted.
Even with flexible time off to vote, it’s still difficult for our people to juggle work, polls, childcare, and other responsibilities.
The media has to go local and go social.
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar Jeffrey Rosen speak about George Washington and Newt Gingrich and the original intent of the Second Amendment.
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
The trust of the mass population can no longer be taken for granted.
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
We’re promoting the concept of public engagement. It’s as much about what clients do as how they say it. It’s about being in people’s lives, taking on relevant, of-the-moment issues.
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
Companies should take advantage of social media’s power to connect, but honor the continued role of media in shaping opinion.
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.
Money is flowing out of traditional advertising into experiential, social, and sports.
