Top 50 Marketer Quotes

NBC Universal has created a role called ‘talent branding specialist’ – a marketer whose job is essentially to put the company on the radars of the most sought-after candidates.

Brand marketers don’t believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

If you look at any successful professional – a salesperson, a marketer, a real estate agent, a trader – they all have the same qualities as the con man. The only difference is that one side uses their talents in the right direction and the con man is taking the easy way out.

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between ‘teenyboppers’ and ‘counterculture consumers.’

Our world is enriched when coders and marketers dazzle us with smartphones and tablets, but, by themselves, they are just slabs. It is the music, essays, entertainment and provocations that they access, spawned by the humanities, that animate them – and us.

When our financial system – essentially our money managers, marketers of investment products and stockbrokers – put up zero percent of the capital and assume zero percent of the risk yet receive fully 80% of the return, something has gone terribly wrong in our financial system.

This is a great time for the ‘guerilla marketer.’ The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were.

The media, when it’s functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things.

Most marketers think there’s a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don’t exist.

50 Cent is a brilliant marketer.

In today’s world, marketers reach inside the home and attempt to figure out not what’s good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

The story of the merchant is told by the marketer. They need each other, and if they get along, it’s peanut butter and jelly. If they don’t, it’s oil and water.

When we automated away the elevator operator function, who knew that all the descendants of those operators would become social media marketers, machine learning engineers, and all these other jobs that we didn’t even have a language to describe back then.

As members of a social species endowed with large brains, we are natural-born marketers. Capitalism, the economic system that has elevated innumerable people out of abject poverty and misery, is founded on marketing. Everything that defines your daily existence has the indelible marks of marketing on it.

As communicators and marketers, people are so accustomed to thinking from the ‘top down.’ Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I’ve ever met. These people understand the core of what their brand is and what their fans want.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

We think the whole world’s going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.

Unexpectedly, I’m here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.

Keyword research is a task often left to SEOs and content marketers. However, it can be a powerful tool for anyone in your organization who wants to learn what your target market wants to read, learn and buy.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

In this the age of concern over privacy invasion and surveillance and manipulation, people will start to realize that there is no way to avoid being manipulated by other people, governments, marketers, and the like.

When marketers influence habits, they influence peoples’ self-identity. And so when a group or company does something that doesn’t correspond to our core values, it feels like a betrayal.

It’s not easy being number two. As a marketer, you have limited choices – you can pretend you’re not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

It is impossible to objectively define how free a market is. This is a political definition. Government is always involved, and those free marketers are as politically motivated as anyone.

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

A successful entrepreneur is one who recognizes her blind spots. You may be the world’s best engineer, but you probably have never run a 10-person sales force. You may be a brilliant marketer, but how do you structure a cap table?

There’s so many people who have never heard of us, but I think what we’ve learned is you can’t underestimate the power of a core fan base and people who believe what you’re doing. I think they’re the ultimate marketers. They’re the ones promoting us.

Women are running companies, serving as the human resource director of companies, and helping employees solve problems. Women are doctors, lawyers, teachers, sales managers, marketers. They handle problems in the workplace by day and manage their families by night.

Whether you’re selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

It’s our job as marketers and brand professionals to nurture the brand and calm it down when it’s angry and to encourage when it’s trying to grow.

To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

Once a teen has been identified as part of the ‘target market,’ he knows he’s done for. The object of the game is to confound the marketers, and keep one’s own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Marketers know – no matter how deep the emotional connection or brand loyalty – when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

People pay little attention to banner ads – in fact, everyone dislikes them – and that leads to infinitesimally small click-through rates that make marketers unhappy.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern.