I design flats like I design heels: They must be seductive, beautiful and comfortable.
Why, I wonder, should the popularity of a news story matter to me? Does it mean it’s a good story or just a seductive one?
What’s so seductive about the efficient markets hypothesis is that it applies nine years out of ten. A lot of the time it works. But when it stops working, you blow up.
All writers know how important a good title is. It’s the first thing readers see, along with a knock-your-socks-off cover – a seductive ‘come hither’ for the story within.
Hip hop scholarship must strive to reflect the form it interrogates, offering the same features as the best hip hop: seductive rhythms, throbbing beats, intelligent lyrics, soulful samples, and a sense of joy that is never exhausted in one sitting.
We all flirt. When I go into a meeting with new clients I flirt with them; when I want 20p off a hamburger I’ll flirt with them. It’s not about being sexual – it’s about getting someone’s attention and getting your own way in a seductive way.
