Words matter. These are the best Katrina Lake Quotes, and they’re great for sharing with your friends.
When the business really works is when we hear clients say, ‘I’ve never had jeans that fit me until I got a pair from Stitch Fix.’ We’ll also hear, ‘I would never have tried this dress on in a store.’ It’s not just about convenience. They’re happier in their clothes.
I’m most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.
Brick and mortar stores will ultimately mark down between 50 to 60% of its merchandise because they don’t know who’s walking in the door on any day, so they lose control.
There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.
Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description by being an open resource for others in the company who could benefit from your talents. I believe that paying it forward will serve you well one way or another in the future.
Figuring out how to scale the very human art of personalization is difficult, but I believe that it is also the key to building a lasting connection with customers for the long term.
As a consumer, you don’t want to choose from a million pairs of jeans. You just want the one pair that’s going to fit you and look great on you.
Every day, every one of us sets the stage for our sentiment, our confidence, and our success by getting dressed. When you feel great, when you feel your best, it opens up a world of possibility. Feeling confident and self-assured are important inputs into good days, successful days, and happy days.
I love cooking. It’s what clears my mind, since it’s pretty hard to multitask when you’re chopping vegetables.
Find someone within the company who is on another team but is at a similar level or role as you to be a friend, a sounding board, and a place to go for candid feedback. Find a mentor within the company who resembles the leader you’d like to grow to be.
When I feel like work and life are both going well, I feel like I can be fully present at both. I think the reminder to me is that both are super important, and I need to be able to feel like I can experience both in the way that makes me happiest. If I’m not happy in one or the other, it really affects the other side.
‘Personalization’ is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.
Not a manager or an executive yet? It’s not too early to practice. Many companies are always looking for people to volunteer to help coordinate happy hours, onboard new employees, or plan the holiday party.
The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn’t work anymore. Stitch Fix is an opportunity to provide a service for people who are looking for more than just buying the cheapest thing with one-day shipping.
I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn’t love the work environment in a hospital.
Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.
Customer-centricity is unbelievably important.
Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.
