As the founder of your company, you must be in love with your brand and inspired by your brand’s mission if you have any hope of getting press for your product.
You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.
Any entrepreneur worth their salt knows that their brand is worthless if it doesn’t somehow contribute to society or the overall good of the planet.
The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.
I think I’m very much an entrepreneur, but I know I have the ability to start a company in a lot of ways than other people who are more qualified because I have this existing brand as an actress.
AOL, I think, represented an opportunity for a few things. One is I’m a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.
The public want to see people play an exciting brand of cricket.
Most of the time, I don’t really give people a chance. I have a wall up. I’m always protecting who I am. Thinking about my brand. I make it hard on people. Sometimes, it’s a good thing. Sometimes, it’s a bad thing.
All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
I like for jewelry to tell a story and to be able to talk about what I’m wearing. That’s more important to me than a name, brand, or label.
I’m doing ‘Rock of Ages’ one day, making out with Russell Brand. Soon after that, I’m advocating with Jesse Tyler Ferguson and Cynthia Nixon for marriage equality.
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you’ll have the conversation with the brand. If it’s not, it’s a waste of time.
Why would I want to walk the runway for a brand to be their token plus-size girl when they’re not even making my size?
Sometimes you do get caught up in the midst of becoming… a product, a brand, and not having a say in any of that.
I enjoy just being me. I don’t need to be Queen Latifah, the brand, 24 hours a day.
People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.
Recently partnered with Express Men as a brand ambassador, so my closet is full of the new fashion trends and styles that keep me fresh for games.
I’ve always viewed myself as a brand. When I started 10 years ago, that was very controversial. ‘Marketing’ and ‘PR’ were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
We’ve learned that when a consumer moves from a relationship rooted in ‘me’ to one powered by ‘we,’ a new world of buying and advocacy opens up for a brand.
I’m hands-on with everything. I approve the designs of everything we do because that’s my brand that people are buying. I want it to look good.
I’m so excited to be a Coppertone brand ambassador because as an athlete, taking care of my body is a huge part of my job, and sunscreen is a vital part of that.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
I love De la Renta. I love CoSTUME National; I think they’re just incredible. And I love Marc Jacobs, too – they’re also great, just a great brand.
‘Avatar’ is the greatest, most comprehensive collection of movie cliches ever assembled, but it’s put together in a brand new way with a new technology, and tremendous imagination, making it a true epic and a kind of a milestone.
Congratulations are in order for Woody Allen – he and Soon Yi have a brand new baby daughter. It’s all part of Woody’s plan to grow his own wives.
My grandmother lived to 104 years old, and part of her success was she woke up every morning to a brand new day. She said every morning is a new gift. Her favorite hobby was collecting birthdays.
If you’re Burberry or Gucci, you’re not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
I should become a peach brand ambassador.
My retail partners, they are my brand ambassadors. They’re the ones who are selling the shoes to women.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
It’s interesting – Pluto’s almost a brand unto itself. It’s the farthest. It’s the most diminutive of the classical planets. It’s been maligned by astronomers. It’s always the one with all the question marks in the back of the textbook in the table. I think children identify with it because it’s smaller, kind of cute.
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
I don’t really like to call myself a brand, and I don’t like to think of myself as a brand. I’m a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that’s not my focus.
I think you should always have a big team behind you if you are a big brand because it makes you think big.
I wake up in the morning and I think about one brand. I don’t have enough time to wake up twice and think about two.
Brand names aren’t important to me at all.
I want Off-White to be a graphics-based brand.
I’ve always been a fan of the Dark and Lovely brand. I grew up using their products at home. I only work with brands I believe in, and I’m so happy to be a hair color ambassador.
A lot of people don’t know I’m from the West Coast. My swag is different. Me being from Young Money, affiliated with them, some people think I’m from down South. They think maybe I’m from New Orleans like them. It’s just good to show people and build outside of Young Money, build my brand outside of that.
I feel like my brand and Pentatonix brand sometimes don’t really… they clash a little bit.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends… It’s every brand’s goal to be seen in the mainstream, and hip-hop music has become mainstream music.
A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you’re not in that boat, which most people are not, personal branding makes no sense.
I discovered the Four Seasons brand many years ago. There is a certain magic.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don’t know that they need to build their brand, your brand is what keeps you moving.
One key element to Hitchcock is the drooping jowl. That was crucial because his silhouette is crucial. There is something about his silhouette that became his brand.
I’m excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.
I prefer the rather old and battered, things with character, to the brand new.
Rock n’ roll is dream soup, what’s your brand?
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
When you get something like MTV, it’s like regular television. You get it, and at first it’s novel and brand new and then you watch every channel, every show. And then you become a little more selective and more selective, until ultimately… you wind up with a radio.
You always need a textural landscape. I think that’s what fashion is about, and I think when you come to a brand and you’re trying to re-instill its history, the history only comes through being personal.
We never had a billionaire brand in music; the closest thing we had was Michael Jackson. Michael Jackson sold 750 million records. I think we’re gonna set the tone for other youngsters to make more money and see that a billion dollars can be accomplished.
Above all else, protect your brand. If you or your company doesn’t live up to your brand’s promise, own up to your error.
I’d wear all APC if I could afford it and wasn’t embarrassing to go head-to-toe in one brand.
I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.
Soccer is Europe’s biggest sport and the world’s biggest sport, so as we look to go into Europe, soccer is the way to do it because of the sport’s size and scale, as well as its athletes who know and understand our brand.
