During recess at school, I’d slip back into the classroom and find something in some other kid’s lunch bag that wouldn’t be missed – a package of crackers, an apple – and I’d gulp it down so quickly I would barely be able to taste it.
A lot of the books that have been written about Silicon Valley are really good. Michael Malone’s books are incredible. I think his ‘Infinite Loop’ is the best book that’s been written about Apple.
In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese’s some five hundred million. I still didn’t feel too bad that I had turned down a one-third ownership of Apple – although I was beginning to think it might turn out to be a mistake.
Despite the obvious damage now visible in the entropic desolation of every American home town, Wal-Mart managed to install itself in the pantheon of American Dream icons, along with apple pie, motherhood, and Coca Cola.
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs’s genius is his ability to use technology to create products that define fundamental cultural shifts.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.
The pre-owned market allows us to reach customers who really want an Apple device but can’t really reach that point. I think it is great for people, or otherwise, we wouldn’t we doing it. If we were not proud of the product, we wouldn’t be doing it.
I remember my school had some of the first Apple IIs in North Carolina. I remember, when I first started using them, we were using a cassette tape to store programs because we didn’t have floppy disk drives.
The iPad – contrary to the way most people thought about it – is not a tablet computer running the Apple operating system. It’s more like a very big iPhone, running the iPhone operating system.
Though many people mistakenly credit IBM with the first PC in 1981, the Apple II came out four years earlier, in 1977.
The great thing about baking is that you can bring in an apple pie when you have company and say, ‘I baked this for you,’ and people love it. Men love it when you bake a pie for them.
A girl came up to me in a bar and said she wanted to be my apple pie. I wish I’d said something cool, but I was stunned.
Safety’ hysteria destroyed MySpace in the press. It got MySpace banned from schools, Apple stores, and by well-meaning parents who had been terrorized by what they were reading.
One of the coolest days of my life was when I bought a 16K memory card upgrade and stuck it in my Apple II. I was kind of a geek.
The Apple IIc, with its 128KB of RAM, 125KB floppy drive, word processor, and spreadsheet application, did everything I could imagine a computer doing at the time.
The battle between Google and Apple has shifted from devices, operating systems, and apps to a new, amorphous idea called ‘contextual computing.’ We have become data-spewing factories, and the only way to make sense of it all is through context.
France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy.
Apple was selling $400 iPods with $1 earbuds. They’re making a beautiful white object with all the music in the world in it… I’m going to make a beautiful black object that will play it back.
I work on most weekends, so my husband is the executive chef. He is an amazing cook. I love the way he does salmon, and his apple pie for dessert is delicious.
One thing about Apple is they have these fanboys – as I always say, ‘Sell to the people who love us.’ For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.
I like to make pies. That’s kind of my new obsession – peach, blueberry, apple, strawberry. I make a really good pumpkin pie with real pumpkin.
You know, I think that anything you do at Apple… you feel a tremendous onus. You want to carry on the legacy of what it meant.
Companies like Spotify, the new Apple service, and all the others are really going to have to pay artists more. And I think it’s a matter of time; I think a lot of these companies and the individuals that are involved in them realize that as well. They know that artists are not getting what they should be getting.
I love all things Apple and have done since 1996.
A celibate, like the fly in the heart of an apple, dwells in a perpetual sweetness, but sits alone, and is confined and dies in singularity.
It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything – ‘Marathon’ or ‘All Money’ or ‘Crenshaw’ – and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.
Sleep is the apple a day, really, for singers.
I left Apple in April of 1984, pretty soon after the introduction of the Mac.
So if you’re rooting around for something to eat, grab an apple while you’re looking, and usually by the time you’re finished eating it, your hunger will have been sidelined; it’s crowding out at its best!
The beauty of what Apple does at Apple is that they’re not on trend; they are classic.
It’s incredible that Apple is launching a streaming service with an ode to broadcast TV.
I knew a lot about product design before coming to Apple, but I didn’t understand a lot about consumer experience design, which is really Apple’s forte.
I was asked to do a test commercial shoot for an Apple product which didn’t mean much to me at the time. Some music player that holds all your songs. Sounded cool to me and I never gave up an opportunity to work, especially with the possibility of it turning into a national commercial. Coolest job I did in that time.
Apple is going on the path to control computer use.
Today, we have our own concentrations of economic power. Instead of Standard Oil, U.S. Steel, the Union Pacific Railroad, and J. P. Morgan and Company, we have Amazon, Google, Apple, Facebook, and Microsoft.
Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.
Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.
The revolution is not an apple that falls when it is ripe. You have to make it fall.
As an incumbent, if you are winning, your commercials are about motherhood and apple pie and the flag.
While winning may not always personify the Big Apple, attitude certainly does. Players get called to the carpet. So do coaches, managers, executives, owners, and anyone associated with them. No one is safe.
You can see that tight integration, as Facebook and Twitter now have with iOS, makes the overall user experience better for both the partner and for Apple.
It’s a special person – and personality – who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook’s Mark Zuckerberg are star examples.
Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process – they are beautifully intertwined – completely connected.
I’m sure the apple guys from Washington state or the corn guy from Iowa will not like tariffs on corn or apples.
The first book I remember loving was ‘Grug and the Big Red Apple.’ The first film I saw in the cinema was ‘Grease.’
When you look at Apple News and where it started, I want it to be available to everyone. But we also want to make sure the news producers are legitimate… We’re very concerned about what’s news items and what’s clickbait.
People have asked me, ‘Is it about Apple or is it about Jobs?’ and I say it’s about how a man becomes his company and the company becomes the man. That has only happened a few times, like it happened with Ford, I think, they became inextricably linked together.
I grew up in New York, in a rough neighborhood where our biggest concern was not getting beat up. I was always far from the center of the Big Apple.
I love apples. I actually do eat an apple a day.
An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today.
On Apple’s special store for the Chinese market, apps related to the Dalai Lama are censored, as is one containing information about the exiled Uighur dissident leader Rebiya Kadeer. Apple similarly censors apps for iPads sold in China.
