In its heyday, the car was an expression of technical flair and design genius: the original Mini, the Beetle, the 2CV, and the Fiat 500 were all, in their various ways, inspired incarnations of functionality.
We have an opportunity with the Model S to refine the design language, the surfacing, and all aspects of functionality.
Good design to me is both appearance and functionality together. It’s the experience that makes it good design.
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That’s what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, ‘Well, it’s about more.’
In its heyday, the car was an expression of technical flair and design genius: the original Mini, the Beetle, the 2CV, and the Fiat 500 were all, in their various ways, inspired incarnations of functionality.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Urban planning and design are helping us to shift from a car-centric system to a bike-centric one by making bicycles and bicycle infrastructure superior in functionality and attractiveness.
Professional kitchens are studied to cook for countless people. At home, design often wins over functionality. A restaurant must be functional.
Every project has its own logic and parameters. In some objects, functionality is primary, and in others, it is rather inconsequential.
Pages: 1 2
