We have an online clothing boutique called Pink Candy Boutique that we manage in the midst of all of this, and trying to bring in different types of sponsors into NASCAR.
The lowest I’ve ever made – and this was on the prelims – was 35 grand on a fight. I’ve made upwards of 80 grand on a fight on sponsors.
Every company that wants to sponsor a fighter in the UFC has to pay a sponsor tax to get inside the Octagon, and that’s why many fighters in the UFC struggle to get sponsors. In Bellator, we don’t have that.
When I follow the finals of the European Cups, I look at all the aspects surrounding protocol, to get some ideas. I am interested in personalities, sponsors and the stands. But as soon as the whistle goes, it’s all on the pitch.
I am out there to put on the best performance I can for my sponsors and my team and my fans.
People actually get sponsors based on the merits of the Cup, not on the merits of the sailors.
Television could perform a great service in mass education, but there’s no indication its sponsors have anything like this on their minds.
We don’t have any kind of sponsors. The players invest themselves. They need money. They need resources… That’s why, in sports and teams, they have sponsors – in soccer, in the NFL. Everyone has sponsors who invest and help to pay daily expenses.
We don’t ever want to lose a deal. So we treat a $5,000 sponsor like a $5 million sponsor, both because it’s the right thing to do and because we’ve grown a lot of our sponsors from thousands to millions.
Sports, as a media property, is increasingly valuable because it’s something you have to have live. As a result, we’re a better touch point for sponsors and advertisers because our commercials typically don’t get zapped out.
I’ve been fortunate in life to benefit from family, educators, work colleagues, and a set of mentors and sponsors, all of whom did not hesitate to offer and support me with every opportunity to achieve what I set out to do.
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