The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.
Plan the sale when you plan the ad.
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement – that’s why they succeed.
I had this crazy job, though, when I first got to Los Angeles… I answered this ad in the back of the newspaper to be a telephone psychic, and I did that for two days.
I worked as a draftsman for the Department of Environmental Protection, and as a teacher, in N.Y.C.; at a big bank and a small ad agency, a tiny law firm and a few giant ones; as a cashier and a dishwasher; preparing deli sandwiches and stringing tennis racquets and pruning evergreens into conical Christmas-tree shapes.
I didn’t sit outside the bank and plan. I just went in and ad libbed because I was so young. But I was smart enough to know I would absolutely get caught.
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
I actually don’t invest in anything that is social, mobile, deals or ad networks simply because those are areas where there are so many players and so many other smart people in the space, I feel like I don’t have a competitive advantage. So I tend to go after things that are e-commerce, like healthcare.
As a gamer I know that my least favorite ad types are offer walls.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I’ll put the accuracy of the average ad in this country up against the average news story any time.
In an interview with a journalist, you look petty taking the pot shot but in a slick ad you can really do damage – including unfair damage – from afar. It is not that much different than waging a war by a drone than by hand-to-hand combat.
As a musician, I have sung, composed, and played instruments, and a lesser-known fact is that I have composed 20-30 ad jingles as well.
Commercials certainly pay more than films. I was pleasantly surprised at the profitability of commercials when I did my first ad for a popular soap brand years ago. I was paid a huge amount of money for a mere 30 seconds of screen presence. After that, ads have been a regular feature in my career.
A progressive digital ad revenue tax would also make sure that dominant social media platforms bear the brunt of the tax.
Anyone can play Doors songs, unless it’s for an ad for some product.
Frankly, I don’t understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites.
As a television actor, when we work in TV, what we’re doing is making a product so that networks can sell ad space.
We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald’s on Olympic Boulevard in Los Angeles. The word ‘guess’ was in the ad, and my brother decided that that would be the name of our company!
I hear from broadcasters pretty often. Their ad revenue is down.
A lack of grace involves much more than critiquing an opponent. It looks a lot more like the ad hominem attacks the president launches nearly daily against all who aren’t actively worshiping him. It looks like Trump’s relentless attempts to pit Americans against one another.
Whatever I have is because of the people who are watching me. I don’t have a PR agency, I don’t have a manager, and I don’t even have a professional portfolio. People who hire me are people who, just like the audience, have just seen me in a small role here or in an ad there.
I just did an ad with Microsoft. I’m dressed as Napoleon, and I get to slap Bill Gates.
I did Hilary Duff’s ‘With Love’ music video-slash-fragrance ad.
Like ministers of information, consultants condense the message, smooth out the dissonances, unify the rhetoric, and then repeat and amplify it ad nauseam through the client’s rank and file.
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you’ll have the conversation with the brand. If it’s not, it’s a waste of time.
Utilities get out of the way. Can you imagine if you flipped a light switch and had to watch an ad before you got electricity? Can you imagine if you turned on a faucet and had to watch an ad before the water came out?
On the set of ‘Girlboss,’ I had to keep introducing myself as the show runner – literally, ‘Hi, I’m the boss’ – to a lot of my crew. My first AD said, ‘Why do you keep doing that?’ I said, ‘Because I get mistaken for an extra.’
I went to a hotel to become a chef and then tried becoming a flight attendant, but no one took me. I then worked in a travel agency and got into advertising and modelling after someone spotted me. So I started doing ads. I did ‘Charminar’ ad, because of which I got two films.
The presence of industrial quantities of Byzantine pottery dating from the sixth century AD on the headland at Tintagel, Chinese silk in the tombs around Mecca and ‘Arabic’ numerals in the 13th-century beams of Salisbury Cathedral tell us we have been interdependent not for decades but across millennia.
New York is really the cheapest ad market. When I go on TV, I’m hitting a country. The market is as big as some countries, you know.
I grew up on Marvel and, like, ‘2000 AD.’
We’ve written for network television, where you have to worry about hitting these ad breaks, you have to worry about 42 minutes and 10 seconds exactly.
My first acting job happened by accident when I was really young. I was in fifth grade and my teacher saw an ad in the paper and took me to the audition after school and I got the part.
When I was doing music videos, everybody was very snobbish about music video directors doing commercials. It was all guys from ad agencies.
I’m that dude from the ad about background checks where I put a rifle together blindfolded.
For me, coming up, the first I had ever heard of basketball? It was from my mom. She was a really good player back in her day, and even played college ball at Kentucky State. And then she went on to become a coach and an AD after that – so she always stayed real close to the game, and kept it a part of her life.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
IQ is a commodity, data is a commodity. I’m far more interested in watching people interact at a restaurant with their smartphone. We can all read ‘Tech Crunch,’ ‘Ad Age.’ I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
In the year and a half I was on SNL, I never saw anybody ad lib anything. For a very good reason – the director cut according to the script. So, if you ad libbed, you’d be off mike and off camera.
Before social media, if I, as an individual wanted to publish something to the world, unless I could get some local TV crew to interview me, or I wrote an op-ed or took out an ad, I had no voice.
If an ad campaign is built around a weak idea – or as is so often the case, no idea at all – I don’t give a damn how good the execution is, it’s going to fail.
‘Jaws’ was the first A-list picture that was released like an exploitation picture. They made a lot of money with that picture because they could save a lot of money on advertising. Instead of having a full-page ad in ‘The New York Times’ for one theater, they had it for 100 theaters.
My office-hour reading is fairly ad hoc: I generally read whatever seems relevant to what I’m editing, writing, or thinking about writing.
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
You know, the whole philosophy of ad hoc combinations has its strengths and its weaknesses.
The funny thing about advertising is that it’s not a zero-sum game… Historically, in the digital ad world, pie has gotten larger and it’s possible for everyone to win, and it’s perfectly possible that will continue to be true for quite some time.
Whether it is an ad or a business, it must be something I believe in. I cannot do something simply for the money. It must connect with me because I want to be a catalyst to make people’s lives happier.
‘Brave’ is one of those words that has been bleached of most of its meaning these days, thanks to far too many appearances in the glaring light of ad slogans and corporate public relations. I never thought about anything as brave anymore; it just seemed like a flabby, glib cliche.
You have to grab moments when they happen. I like to improvise and ad lib.
What is the biggest public forum in the United States? We were told it’s the Super Bowl. The ad shows kids working at blue-collar jobs, and the final statement is just written text: Who’s going to pay for the trillion dollar deficit?
There is a lot of discrimination between artistes from Kerala and from other states. Artistes from other states are paid more here. Once I told the ad guy that you won’t be able to afford me next time. After that, I have neither done any ads nor has anyone approached me.
