Twitter has revealed some monstrous information in Congress: we spent money on our ad campaigns. Just as all the usual media organizations in the world do.
I don’t think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.
In this industry, people want a ‘yes sir’ attitude. But ad men usually have a chip on their shoulders. We have more money and are more successful. We call everyone by the first name. My assistants call me Vivek but I don’t care.
I did a soft drink ad some time back. Later, a mother came to me and said that her child started consuming more of that drink after seeing my ad. It made me measure my actions.
If there is one thing I am, it is very hard-headed. If I want something, I go after it – and I go after it ad nauseum.
Well, the first thing that clued me in to the fact that there was something really scary about breast cancer, way beyond the thought of dying, was coming across an ad in the newspaper for pink breast cancer teddy bears. I am not that afraid of dying, but I am terrified of dying with a pink teddy bear under my arm.
In Botswana in the Kalahari Desert there’s a tented camp called Jack’s Camp, which is like old Africa meets Ralph Lauren. The Oriental rugs, the old leather chairs – you feel like you’ve just jumped out of a Ralph Lauren ad.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
The world we live in is like a Benetton ad. It’s changed, and we have to appeal to a broader audience. You want younger kids of every race to be able to see themselves in the movie.
Charlie Rose is the ultimate ad.
The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.
I decided to do advertising, as ad films were made in only 10 days, and started assisting Sanjeev Sharma and Mansoor Khan. Surprisingly, I was a whiz kid and soon learnt to edit films and became an expert at it.
Something in the human psyche confuses beauty with the right to be loved. The briefest glance at human folly reveals that good looks and worthiness operate independently. Yet countless socializing forces, from Aunt Clara to the latest perfume ad, reinforce beliefs like ‘If I were pretty enough, I would be loved.’
But political parties must claim to be radically different from one another, and political journalism must play along, or else why exist? So the Liberals and Tories concentrate on what does distinguish them: their leaders. That in itself just about guarantees a campaign of ad hominem gooning.
I’ve always loved movies, so I tried to get into an acting school. I saw an ad for the Oscar school on the back of ‘The Irish Times,’ and I went along for an audition, very pragmatically, to see if I could do it or not.
The ad in the paper said ‘Big Sale. Last Week.’ Why advertise? I already missed it. They’re just rubbing it in.
If you want to run an ad on the iPad, it has to be approved by Apple.
I’ve been a freelancer my entire career, and, at any given time, I have several deadlines for all sorts of things, whether it’s some magazine piece or ad copywriting or anything.
Making children cry for a photographer can be considered mean. But I would say that making children laugh and show off their jeans for an apparel ad is just as exploitative and less natural. Toddlers’ natural state, like, 30 percent of the time, is crying, and it doesn’t indicate pain or suffering.
The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
An elephant funeral makes me weep every time, and so does an ad with a kid leaving home for college.
You know someone is your favorite person when you’ve done a day of press, listened to yourself ad nauseam, listened to them tell every story, and when it ends, it’s like, ‘Are we going to eat something?’
Years ago, I tore out a Nike ad featuring Allyson Felix and Maria Sharapova looking super fierce and tough. I always told my family that I wanted to be like them someday, so to come home to my apartment and see boxes of Nike gear stacked higher than my doorknob is pretty much a dream come true.
What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it into the garbage can. And then about half an hour later, with the dirt on it, I picked it up from the garbage can, and I called out of curiosity.
It is an honor to serve as the Ad Council’s next Chair of the Board of Directors. I am deeply committed to its mission of creating campaigns that improve everyday lives. I look forward to working with the Ad Council team and Board to continue to shine a light on the most important social issues of our day.
Ad revenue is important, but we want to be self-sustaining.
Being the Lux girl has been a real journey! I did my first ad before my first film released. I was shy and unaware.
I was a business major at the University of Richmond, and after I graduated, I took a job at a corporate ad agency. I had comedic dreams, but I also had a realistic look at what I had to do when I left school: maybe I’m funny, but maybe I’m one of a hundred thousand funny people, you know?
I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.
We always have dinner together as a family – even when our schedules are totally hectic. I inherited that from my mom, who would come home from her ad agency job to eat with us before going back to work.
I love Queen Latifah! Queen Latifah is so beautiful! Every time you see her, if it’s in a cosmetics ad, or on the red carpet, she’s always flawless.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy… but infuriate the rest of us.
Looking back, letting my hair go natural was an amazing decision because I started getting major ad campaigns. I also signed with agencies in Europe and travelled to many different cities, which I loved. People would stop me in the street and say they loved my hair!
Flattr Plus has nothing really to do with ad blocking.
A man came up to me at a party and asked if I wanted to be in his video game. I of course said yes. And then it turned out it was ‘Assassin’s Creed’, so that was great. They let me ad lib a lot and mess about and be very snarky indeed, and I’m thrilled by the success of all their hard work.
Whether it’s an ad or organic content, video provides a new creative dimension for storytelling on ‘Instagram’. Video lets people convey the power and beauty in a moment through sight, sound, and motion.
A good ad which is not run never produces sales.
I ad lib. I’ve gotta bring my own into it.
In the ‘Mass Effect’ universe, there is zero ad libbing.
I’d say the real turn in my career came when I did the Dolce & Gabbana International Ad Campaign playing Madonna’s son, which was just an incredible experience and I still can’t believe actually happened.
If a third of Americans’ time is being spent online, why is only a quarter of ad dollars spent there? It’s not proportional.
I’ve been to Chennai several times for modelling shows and shooting ad films. It’s a great place to come back to because the people are warm and welcoming. I’ve never had the opportunity to actually see the city, but whatever places I’ve been to have really caught my attention.
If you have a native monetization system where the atomic unit of content is the ad unit, that scales down all the way to a small screen experience. That’s why Twitter is performing so well on mobile.
I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.
How do you stand out as a fashion ad campaign? By using people off the street; it does generate buzz.
Man is a means and not an end, and he is a means to economic or political ends which are not really ends in themselves but means to other ends which in their turn are means and so ad infinitum.
Whether or not the U.S. government funds circumvention tools, or who exactly it funds and with what amount, it is clear that Internet users in China and elsewhere are seeking out and creating their own ad hoc solutions to access the uncensored global Internet.
When images are in black and white, they seem timeless. When you see Carrie Otis in an ad from 1989 next to an ad with Klara Wester from 2009, you don’t see a 20-year difference between the pictures.
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Kailash Surendranath believed in me and my talent when I was just 19, and he gave me my first big commercial and thereafter worked with me on 25 jingles which really made people notice my work in the ad world.
