Top 470 Marketing Quotes

You use marketing to see what an audience’s first impression is because that is something you can never really know yourself until you see it.

Don’t blame the marketing department. The buck stops with the chief executive.

I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it’s about money and marketing. Although advertising is now embracing non-commercial people.

Many on the professional Right owe their livelihoods to a large and growing network of nonprofit donor-funded groups and for-profit consulting and direct marketing companies hired by those groups.

What happened in the past can help you know what’s going to happen in the future. That insight brings a next level of intelligence not just to sales and marketing but to ERP, where you can save more money in procurement or figure out whether the people you recruit are going to be successful in your organization.

I’m different from any other designer, businesswise, in that I’ve built this company up and I own it. I never had business hype behind me to promote my image… My image is real… I have never had marketing people telling me what to do.

It’s all very well to talk about how it would be great to have a woman driver, a woman with sponsors and marketing, that’s all great but to get into that drive you have to perform. That’s what I realized early on when I got into Formula One.

Oh, we don’t have a grandiose marketing plan. We sell products that work, that we like.

I think the idealism has always been marketing. Even back in the early days of Apple and the ‘pirate’ mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

It’s not awards per se that bother me; it’s entirely to do with the impetus they give for marketing a film.

A bar is a factory, a marketing organization, and a service organization all in one.

We’re obviously going to spend a lot in marketing because we think the product sells itself.

‘American Idol,’ for me, is fizzling out. They can’t package me, man… I’m an artist that’s created this concept but used the ‘American Idol’ machine as a marketing tool.

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.

I had these false ambitions – marketing and MBA. I didn’t do very badly at it, but I realised my calling was something else.

By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives.

The idea of having proper qualifications had been very much ingrained in me. My father had a steady job for the Potato Marketing Board, and the family emphasis was on getting to university.

When I got old enough to date, I realized that Valentine’s Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.

It’s so rare when marketing and press doesn’t ruin your movie.

Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.

Shamu the killer whale is Sea World’s Mickey Mouse; whales named Shamu are the star attractions of three parks and the focus of their marketing efforts.

I love studying folklore and legends. The stories that people passed down for a thousand years without any sort of marketing support are obviously saying something appealing about the basic human condition.

My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, ‘Have you driven a Ford lately?’

Writing one’s first novel, getting it sold, and shepherding it through the labyrinths of editing, production, marketing, journalism, and social media is an arduous and nerve-wracking process.

What I’m good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.

Marketing is too important to be left to the marketing department.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

As a child, I wanted to be an astronaut, then a fighter pilot, and then later, as I grew up, I was focused on scoring high marks so that I could do an MBA in marketing.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.

Genre boundaries are good for marketing but they all but disappear when you’re a player.

American tax dollars spent on education are meant to support students, not support aggressive, deceptive, and misleading marketing campaigns by certain for-profit education companies.

I started out at Procter & Gamble marketing panty liners, so basically selling women insecurity. I thought there must be more to life than this. Then I was on set for a Dr. Scholl’s commercial, and I asked one of the execs, ‘How do you get a job behind the camera?’ and he said, ‘Film school.’ So I quit and applied to NYU.

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis. You can sell a lot of junk to a lot of people by inventing a stage of life and giving it a name.

Conor McGregor started well with his marketing, he talks a lot and is a great fighter, we can’t deny that, but I think he crossed the line.

I’ve been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things.

Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.

Marketing is what you do when your product is no good.

Growth hacking is the future of marketing. It has to be.

Netflix isn’t spending movie-level marketing money – they want people to find this stuff through word of mouth.

Everyone is entitled to their opinion, and you like what you like. But I felt like with ‘Pride,’ certainly when it was released in America, there were certain things that went on with the marketing where I though we’re pandering to whatever the vibe is of that area.

Whether that’s in communications or marketing or strategy, you need people to come in with a fresh perspective.

I see the same coffee table everywhere. It’s mass marketing.

There’s a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

There are a lot of musicians who are still desperately trying to pretend that it’s 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That’s delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

It doesn’t matter if it’s social media or radio media or television media – it’s all media, and it’s all marketing. It’s about understanding where your fans are. And when you have infiltrated them, and they’re satisfied, and there’s demand, how do you grow it from there?

Marketing is the obverse of programming.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

While signing a film, I take into account the producer, the banner and how much money they are actually going to put into marketing the film.

A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that’s interesting.

What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you’ll understand economics, you’ll understand marketing, finance, accounting. That, M.B.A. programmes do very well.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don’t make as much money as during their active careers.

As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing.

When we are little, we always dream, and the first teams that come into your head are those on the world stage for their marketing, their image, their publicity. That makes you dream about how nice it would be to play for Real Madrid, to play for Barcelona.