If you’re advertising on Facebook, the work you’re doing should be made better by being on Facebook. You can’t just be repurposing old TV commercials and hoping to get traction; that’s very primitive. The question, always, is, ‘How is this idea made better by this medium?’
Facebook is not a company of grass-roots tech enthusiasts. Facebook is not a game tech company. Facebook has a history of caring about building user numbers, and nothing but building user numbers.
I wrote ‘The Facebook Era’ because I felt like it needed to be written, and I was one of the people who might be qualified to do so. Specifically, my background is that I developed the first business application on Facebook.
Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.
‘Digiphrenia’ is really the experience of trying to exist in more than one incarnation of yourself at the same time. There’s your Twitter profile, there’s your Facebook profile, there’s your email inbox. And all of these sort of multiple instances of you are operating simultaneously and in parallel.
What I think we need to do is pass a bill that says number one, you own your data. Number two, you can license it to Facebook but the licensing has to be knowing, it has to be willful.
People don’t want to leave Facebook to play games – Zynga’s phenomenal success is proof of that.
When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.
We live in a world where many of us have a lot of friends on Facebook but yet we have lost human connection.
There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking.
I was one of the key people responsible for building Facebook’s News Feed. When we launched it in 2006, users hated it. There were ‘I Hate Facebook’ groups; random people organized protests. We even hired a security team.
A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter.
I haven’t sworn off Facebook. I’m on Facebook. There’s a fan page on Facebook that I will update, but I’m on there myself under a pseudonym, because there were a lot of people able to private-message me on Facebook, and it was getting really weird.
Over at Barb Bowman, she’s arguing that we should turn off Facebook’s tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.
At any time of day, hundreds of different versions of Facebook are running on the Internet – with a changed color here, a moved button there – and the user response to each variation is measured. And the same is done with advertising.
We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn’t where it was going to end up. A lot of people saw it and asked, ‘Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?’ And we actually agreed with that.
I used to do Facebook but you get a little too wrapped up in that stuff. Its more distracting than anything so I don’t any more. I left it behind. I detoxed!
When Facebook famously moved out to Palo Alto, there were people in the same house Facebook was based in working on different ideas. It is vital to remember that.
I’m worried about privacy – the companies out there gathering data on us, the stuff we do on Twitter, the publicly scrapeable stuff on Facebook. It’s amazing how much data there is out there on us. I’m worried that it can be abused and will be abused.
I use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example.
Once a few Facebook employees put together a promising idea and start a company, that’s very exciting to people. I happen to think being a Facebook employee is really correlated with good ideas.
With everybody having a Facebook and a Twitter, I feel like regular people consider themselves stars. It’s a live, real-time upload of every time we buy a pair of socks, the most telling sign that we’re losing our politeness. When you know everything about somebody, you can talk to them any way you please.
I remember being on this film once, and people said, ‘You’re not on Instagram or Facebook – what’s your deal?’ They said, ‘In this industry, if you want to do well, people want to invest in who you are.’ I said, ‘I’m an actor, not a celebrity – they watch my acting, and hopefully that’s enough.’
Like all of us, I don’t think Facebook is 100% evil, but there are aspects of it that move towards evilness. It’s true of all the major Silicon Valley companies, that there are aspects to all of them that move towards evilness, but I don’t believe they’re 100% evil.
I have a Facebook page for me and my friends and a Twitter page.
If you game Facebook and Google in the right way, then you can achieve a mass audience.
On Sept. 12, 2016, there was a momentary realignment in the constellation of global business. For the first time, the five largest public corporations in the world by market capitalization were all technology companies: Apple, Alphabet, Microsoft, Amazon.com, and Facebook.
I put out a call on Twitter and Facebook and email for women to tell me their stories about their abortions. And many women said, ‘I told my boyfriend I was pregnant, and that was the last I ever heard of them.’
Google is omniscient of what people search for and do. Facebook has over a billion subscribers, meaning Mark Zuckerberg has personal information about one in every seven people on Earth. U.S.A., Brazil, Mexico, India and Indonesia are at the top of that list.
I’ve made sure to always update my web properties constantly – Twitter, Facebook, Tumblr, my Hypebeast blog… making sure I divided content across all of them to keep each outlet fresh to keep people coming back.
Good advice is just watch what you say on Facebook, on Twitter, on social networks because being sued is not fun. Filing a lawsuit is not fun. And being fired and having to do all of those things is not fun. So just avoid it.
If you have the opportunity to go be an early employee at a company that’s just going crazy, and you believe it’s the next Facebook or Google, you should go join that company.
Despite the constant clamor for attention from the modern world, I do believe we need to procure a psychological space for ourselves. I apparently know some people who try to achieve this by logging off or going without their Twitter or Facebook for a limited period.
Facebook is not your friend, it is a surveillance engine.
I tweet myself and do all the Facebook updates. It started off with me wondering whether I was showing off and I was very careful about what I wrote.
I think fans going to concerts expect more today in terms of meeting and things. It’s cool – I get it because of how the Internet has made things much more personal for fans to follow with Facebook, Twitter and everything – but I also think it’s kind of hindering because it takes from the music in a way.
Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don’t even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
I am no technophobe. I like being able to calibrate communication, depending on the situation – texting for the simple and immediate; email for business or when I want to put some lag time into the exchange; Twitter to promote something; Facebook to draw a crowd.
For the general public or psychos on Facebook, for everyone who’s made one negative comment about me, I’ve probably gotten 250-300 positive comments.
Converting Facebook data into money is harder than it sounds, mostly because the vast bulk of your user data is worthless. Turns out your blotto-drunk party pics and flirty co-worker messages have no commercial value whatsoever.
Now every person edits the story they tell about themselves, carefully ensuring what the world looks at – whether it’s over Instagram, Twitter or Facebook.
As with Google, Facebook was a place that just concentrated a lot of top talent. It’s just sort of natural that those people would go on and continue to be successful.
People do that on Facebook and it’s the dumbest thing in the world. I don’t care what your dinner looks like. Stop cluttering up the Internet with pictures of your dinner.
The minute you hear the word ‘share,’ you start thinking Twitter and Facebook. These are the places that people can very quickly share something they’ve just discovered.
Facebook is weird. They have all of these seemingly random rules that I’m sure make sense to them, but don’t make sense to me or any people.
