There are some brands that we didn’t expect to do well in India, like Alice + Olivia. But they sell like hot cakes because women here seem to love it.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as ‘sophisticated,’ ‘desirable,’ ‘innovative,’ ‘friendly,’ and ‘trustworthy.’
Film is a natural progression for Saban Capital Group with existing interests already in television, media and brands.
People think if you win the ‘Bake Off’ you walk straight into a big book deal and all of this but it isn’t like that. You’ve still got to work really, really hard – probably harder than before – to make the right connections, to tour with brands, to discuss opportunities and negotiations.
I’m a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that’s what I do.
I think my passion is really more towards older cars, but I think if I said Ferrari or something like that, Id say their brands are really it. Whether its cars I own, probably Ferrari F40 or Porsche Carrera GT.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Brands are increasingly flirting with the realm of politics.
I like a lot of independent brands – Melbourne’s Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It’s easier to be proud of what you’re wearing if you’ve met the people behind the brand and there’s more of a personal story.
Bring your kids along next time you go to the grocery store and ask them to help find the price per unit for the general grocery items. By comparing brands and looking for the best prices, kids will get in the habit of looking for deals and understand the value of the dollar.
Eponymous brands aren’t that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?
When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.
For the most part, I’m very into sweatpants and cute tops from streetwear brands like Supreme and Palace for a ’90s tomboy vibe.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Brands are useful ways of short-handing practically anything – look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis’s ‘Glamorama.’
I buy a lot of fashion, and I wear many different brands. Even though I’m not so conceptual in my style, I probably buy the most from Junya Watanabe. It’s always so spot on and of-the-moment although it’s also so sophisticated and conceptual. I also love Marco de Vincenzo, Azzedine Alaia, and Yohji Yamamoto.
If you do generic things, you know, after a while, brands or designers become stagnated.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
Often, I feel like a cheap imitation aesthetically looks better to me than the real, out-of-reach thing. It’s amazing that brands create a whole illusion of exclusivity and luxury, and then you can go get the $5 version of a $30,000 thing and feel the same way but have a cool little secret.
Many large brands are now just marketing machines for what’s being made offshore.
Hearst makes smart investments and partnerships across important industries, and HearstLive is the perfect opportunity to highlight the amazing innovations coming out of all of those brands.
If a comedian has a strong following, and the branded segment feels different compared to what you typically do, people will know right away that it’s not authentic to who you are as a comedian or performer. Brands need to keep that in mind.
I’m always up for collaborating with brands and people who actually design, but doing your own line is a whole other beast. I don’t think I could deal with the criticism.
I don’t know any lingerie brands that really embrace transgender women at all, to be honest.
On Amazon, you find retailers that want Amazon to do part of their services. Those, you don’t find to the same degree on Google Shopping. On Google Shopping, you find sort of the bigger brands, those who want to have the customer relationship themselves – the data, the payment details, the search patterns.
I was aware that there weren’t many make up brands that catered for women for extra pale skin so I feel proud that I’ve been the person to do it.
Summer is conference season – a critical time for building brands, making connections, and shaping industries.
We have to treat smoking as a major public health issue. We have to reduce the extent to which young people start smoking, and one of the issues is the extent to which display of cigarettes and brands does draw young people into smoking in the first place.
I think a lot of brands reach a point where they say, ‘We kind of have a formula – we’ve got it made.’ Our formula is there’s no formula.
I really respect certain brands, mixing and matching and having your own look regardless. Having a bold look.
As my own boss, I have the opportunity to get to work with great brands like Old Navy, and I get to style some looks together that people can actually buy and afford.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
I love the brands I’m signed to, and I’m lucky enough to have loyal, high-fashion clients that I work with every season. It’s a blast.
I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.
I like being a consumer. I’ll do collabs with brands I like, only because I would like something free to wear. But I don’t want people to dress like me, which is what you’re asking when you create a brand. The fashion industry’s just a super-duper headache.
We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.
I’m a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren’t valuable. Or theirs are, but yours aren’t.
What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
I owned a few ladies’ apparel brands, and one of my business partners is a very popular blogger in the U.S.
To be honest, before I joined the industry, I knew very little about the fashion world, and I hardly knew any name brands. Probably because the price tags were a little too high, and home girl needed to work.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
The Indonesian brands aren’t interested in sports people, only movie stars, because they can get more exposure in the media.
We think the biggest and most important thing House of Fraser is missing is luxury brands.
Socially conscious brands engender more loyalty.
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important.
I think that the strategy around FYI is really a corporate strategy, and that’s that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube… we were told by Google last year that we are the second most-watched brand of all brands.
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.
I like ‘Elle’ magazine. I love things online, like when all the big brands have a fashion show, I like to see the new collections.
We really see the future of what we call ‘distributed commerce,’ so how we get our content, our products, and our brands to consumers.
I can’t have cinema popcorn because it’s all full of sugar, unfortunately. Well, I do have it and I don’t have it. I love movie night and there’s lots of healthy brands of popcorn nowadays, so it’s good as a snack.
