I would like to thank Wolfgang Schreiber for his successful work with Bentley and Bugatti and the consistent further development of the two brands.
I optimize for brands and people I enjoy spending time with – we’ve invested in Warby Parker, Glossier, Outdoor Voices, Bonobos – because if you’re having a good time, you’re inherently going to be better at what you’re doing. Even the bad times are tolerable when you’re working alongside people you respect and like.
I definitely love that all these car brands are coming out with hybrid forms of every car that they have. It’s very awesome because I think it does make a difference, and it doesn’t hurt that you save a lot of money on gas.
I don’t shop much, but my go-to brands are Topman, John Varvatos, AllSaints, Marc Jacobs, and Theory. Of course I like Nike; that’s a given.
Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.
We can’t go to courts in China, so we have to find alternate ways, like working with brands to try and create a level playing field by identifying the most obvious polluters.
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands sink fast.
We have a massive following and a loyal following. We’ve never bought a follower or any of that stuff that brands do, it’s all organic.
What today’s business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Some of the corporate houses are using films as a means to market their brands. They are not concerned with the storyline. When it comes to big-budget films, simple storylines told with conviction are still the safest best.
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do.
No matter how hard we work, there is always a gap with Western brands.
I don’t spend on expensive brands. I don’t need foreign holidays.
Brands don’t just care about views. Brands care about their brand first.
Thankfully, as much as Hollywood is interested in brands, I think people are still looking for originality and freshness.
All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas such as design or engineering. For a company to prosper, it must inject this innovative spirit into every aspect of the business.
Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.
I do a lot of collaborations and productions, whether it’s Switch or Steve Aoki or No ID or Will Smith or No Doubt – I always like to collaborate and be a quality control person for the people ’cause I have my own taste in music and bring that to other peoples’ brands and help them learn a little bit.
They already know all about brands… but what 16- and 17-year-olds won’t necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don’t have what they require to succeed in work.
I love to put on lotion. Sometimes I’ll watch TV and go into a lotion trance for an hour. I try to find brands that don’t taste bad in case anyone wants to taste me.
Brands are essentially forbidden from saying or associating themselves with the Olympics – something that has been commonly owned by Western Civilization since the Greeks – unless they hand over piles of cash to the Games.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or ‘masstige’ ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.
Because of social media, it’s bridged the gap between the advertisers and fashion and allowed people to find their group. It really widens what people are viewing and allows brands to see what the public wants to see.
‘Raw’ wants to be the better brand; ‘SmackDown’ wants to be the better brand. A bunch of alphas on both brands.
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
It’s always a benefit to have the fans kind of salivating at the thought of your debut, of you changing over brands.
My smile has been my ticket to the world. Smiling releases the same feel-good hormones you get jogging. Caring for your lips and gums is important. I brush my teeth morning and night, alternating toothpaste brands. In addition to flossing, I use a Water Pik to massage my gums and remove food particles.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
I’ve had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I’ve also worked on a lot of great brands that were not DC.
The challenge at this point is helping a brand understand they’re not just commissioning a viral video but tapping into an existing fan base and an audience that’s very loyal… It’s two brands working together: the Rhett and Link brand and their brand.
Johnson Publishing offered me an opportunity to build back iconic brands like ‘Ebony’ and ‘Jet’ magazines.
Facebook, Twitter, and Tumblr are all ‘User First, Brands Second’ services. The brands are all over these services now. But for the most part, these services didn’t do much to bring them. The engaged users did.
I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.
I like to revamp things; like, I make to make things better in my eye, but I don’t put out own lines… I just collab with my favorite brands.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Brands are only powerful if they’re real and authentic.
I think we run into issues when our online brands are not rooted in who we are, and I think we need to have explicit discussions with ourselves about who we want to be, what we want to represent, and how we want to express that.
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities – real A-list Hollywood stars in America – the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it’s Disney, ESPN, ABC, Pixar, Marvel, ‘Star Wars.’ And I’m very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.
I really love it when brands get very creative with products.
What I love about YouTube is that you don’t need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
