Things always work when I put my heart into it, and more brands need to do the same thing.
While the Cold War had us questioning our next-door neighbors, big brands emerged to capture our trust. We became consumers.
You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.
Even though brands are created by people, they belong to the corporations.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
I think there are a few brands like Nike and Patagonia which are quite progressively minded.
My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
We’re in this incredible age where new brands are making people’s lives easier, more convenient, more personalized.
Vivametrica isn’t the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
I’ve never made a penny from any of the school stuff I’ve done. I’ve had brands asking me if they can sponsor my channel for a year, stuff like that. But I’ve never monetised it. My books and my 90-Day Plan are my business.
Building brands and helping people figure out their identity – as far as a business identity and everything – was kind of my niche.
With celebrity being our new religion, it’s increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.
Getty Images is one of the world’s great media brands and the company has delivered a significant repositioning in the past few years, investing in its products and people to capitalize on favorable sector dynamics and build on its industry-leading position.
I do think a lot of brands shy away from politics, and that’s a shame. I want BOB to be political, despite us being a small independent company.
It seems like not a lot of the world’s issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
After I grew some facial hair, I looked a bit older, and I guess that’s what the modeling world wanted because I started booking more luxury brands.
Slow and steady is the way we built our brand, and I think that’s why it’s one of the leading home space brands.
Fashion brands are really useful in producing algorithms to find out how people think and how they feel.
If anything, the impact of digital technology is creating bigger brands and bigger superstars.
I am always fascinated by the lighting and the brands they have at TJ Maxx.
Brands are born, not created.
We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.
