Styling is such a small part of what I do. I have, like, 10 jobs. People don’t know that I work so much on the back end of things. They think I’m just dressing people. My business is with brands.
We’re in the ‘100 percent return’ business. This is driving millions of new customers into brands; most of our customers are wearing brands they’ve never tried before.
I became a spokeswoman for Future Friendly – a partnership between sustainability experts and household brands trying to inspire people to save water, energy, and packaging.
I see a lot of girls whose concealer is way too light, or their foundation is way too dark, or I can see when their neck and face color don’t match. I think it’s very important to find the right foundation and concealers and the right brands that really complement your skin.
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
Honestly, to me, the WWE championship and the Universal championship are the same thing. They’re the top championships on the respective brands.
U.S.A. and the NBA are two different brands of basketball.
When it comes to beauty in particular I think it’s really important to choose brands that have real and genuine expertise. Brand that I trust.
I think it’s boring when everybody wears the same brands or the same styles, and it’s like, ‘Oh, this is the new trend.’
In everyday life, I’m pretty much T-shirt and jeans guy – a soft LnA shirt, cool APC jeans, Nikes or Jordans. If I’m going to an event I like to wear a suit, sometimes a three-piece. I’m into brands like Simon Spurr – I think he makes great suits – and Dior Homme.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
Talking to people from the heart matters, and it’s unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.
I love fashion. For me, it’s always interesting because I like to be able to mix up different styles and different brands, kind of like how my music taste or personality is. There’s lots of influences.
I didn’t know anything about running gear when I started out, but after trying a few shoe brands, I’ve discovered that Brooks are my preferred shoes.
It’s wonderful that newer brands such as Fenty are making clear statements about being for all skin tones.
Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves.
Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason – because some people like them. It’s the same with baseball statistics.
There’s a level of exposure that ‘Smackdown’ and ‘Raw’ get that other brands like ‘NXT,’ ‘NXT UK,’ and ‘205 Live’ do not get. But at the same time, I feel like I would not be who I am without ‘205 Live.’
I like to feel comfortable. I love British brands, and I enjoy dressing in a way that makes me feel good.
As we’ve come along, we’ve educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.
My rookie year, I was wearing more known brands: name brands, higher-end brands.
Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.
HSNi’s performance gained momentum throughout 2014 as we executed on our strategic priorities across our business, by strengthening our customer file, optimizing our digital platform, and differentiating HSNi and our brands at content-rich, immersive commerce destination.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
Every brand has something on the Internet, whether it’s video or doing something on social media. It’s just another form that brands are starting to realize they have to be a part of.
Bloggers and stores and publications and brands and houses all need to sort of take a deep breath and relax because no one is going away. The brands aren’t going away. The designers, bloggers, publications aren’t going away.
I am very choosy about making event appearances and endorsing brands because, as actors, we have to be very responsible.
I want to evolve each season. I never want to be one of those brands where people know what they’re going to see. I always want an element of surprise. One thing I never want to do is copy what anybody else is doing. I have a signature, and it’s very important to me to stay true to that.
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Oftentimes you’ll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like Supreme.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
I’m pretty relaxed with my skincare. I really like two brands: Tata Harper and Ren, which is a natural skincare line. I use lotions, and I use Dove soap.
Kmart appreciates and supports exclusive brands.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends… It’s every brand’s goal to be seen in the mainstream, and hip-hop music has become mainstream music.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
I would love to keep directing commercials. I love it so much. I love working with brands and ad agencies and old white men who have been doing this for 60 years.
A major celebrity is a major brand, and major brands pick very critically what other brands they’re going to associate with. So an A-list celebrity usually picks an A-list brand.
Obama and Clinton make an interesting contrast in brands.
Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don’t care about, you’ll see more crappy brands that you don’t care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc.
Since my family owns the Trump National Doral, I spend a lot of time on the course. Trump Doral’s Golf Shop is the largest pro shop in the country and carries limited-edition pieces and exclusive brands.
Don’t identify yourself with labels and brands and have to buy every cute thing you see. Invest in the things that will grow in equity.
Brands like RMS Beauty and Kat Burki are my skincare heroes.
I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.
I do think brands are like people.
I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves.
Red Bull is an energy drinks company operating a team in F1, of course it doesn’t sit particularly well when you are competing against iconic brands like Ferrari and Mercedes. We are happy to be perceived as a bit of a maverick.
Brands’ products should be the manifestation of a company’s values. Those values should be the subject of all sorts of wonderful stories that comprise your company’s narrative.
Books are not brands. Some people are very willing to see themselves as a brand, but you can’t be a certain type of writer to a certain type of person all the time. It will kill you.
Our brands – Nike, Converse, Jordan Brand and Hurley – are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust – by serving them completely and adding real value to their lives through products and experiences.
Market in India is big enough for several brands. For us, it’s about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.
If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like because of their attitude and mentality.
All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
