Top 393 Advertising Quotes

I come out of TV. I come out of live television, BBC drama: that’s where I started first as a designer, then a director. Then I went independent TV, then television advertising.

If advertising is not an official or state art, it is nonetheless clearly art.

Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.

On some planet, I probably could have been a lawyer. On some planet, I could have been somebody in advertising.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising revenue available for all programmers, all broadcasters is not enough to create quality programming, and subscription revenues are very, very minimal which come to all programmers.

I’m not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we’ve been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

I’ve driven people mad on films that I’ve made – I want more takes; I want to try new lines. Then I want to interfere in the editing process, and I want to interfere in the advertising process – everything, everything. Pretty much Barbra Streisand in trousers, I am!

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.

You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.

One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It’s simply quicker, simply easier for an end user who’s online, on a broadband connection, to look things up and to figure out what they want to buy.

Everyone should acknowledge a simple truth: The heart and soul of today’s Internet economy is the collection of data, mainly for use in targeted advertising.

There are certain people throughout my career I’ve earmarked as smart people I would like to work with. And I’m not just talking about advertising people.

The future of advertising is the Internet.

The advertising industry needs to keep evolving.

A lot of the ways of advertising a book – the cover, whether somebody sees it on a subway or sees it in a bookstore – those things are going to rapidly diminish as we move to an electronic model.

I don’t think practitioners should necessarily be advertising their work.

I was a journalist, but I was starving. And I’ve written fiction, but I couldn’t get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won’t buy it.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

I get invited to premieres, and I’ve been to a few fashion shows and stuff, but I always get really bored. I feel quite awkward. You have to wear something by them, and it all feels like, ‘Why am I doing free advertising for you?’

I have raced against the clock since I went into advertising at the age of eighteen.

Nothing connects with people like humanity. That doesn’t mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer’s not really that interested in advertising… They are interested in great stories. That transcends any medium.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

What you say in advertising is more important than how you say it.

We should remember the campaign advertising will be only a smaller portion of the President’s total exposure.

For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

Advertising is an environmental striptease for a world of abundance.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‘Gimme, gimme, gimme,’ you will always be in short supply.

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between ‘teenyboppers’ and ‘counterculture consumers.’

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Appropriation is the idea that ate the art world. Go to any Chelsea gallery or international biennial and you’ll find it. It’s there in paintings of photographs, photographs of advertising, sculpture with ready-made objects, videos using already-existing film.

I love Obama to talk about Chrysler. It’s the cheapest bloody advertising I can get.

There’s much more money being brought into the advertising and communications business than in the music industry.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn’t even funny. Advertising is an art.

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

The funny thing about advertising is that it’s not a zero-sum game… Historically, in the digital ad world, pie has gotten larger and it’s possible for everyone to win, and it’s perfectly possible that will continue to be true for quite some time.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

Increasingly, it’s actresses doing the big fashion advertising campaigns, and now there’s no distinction between actresses and models.

The most common trouble with advertising is that it tries too hard to impress people.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

We need to separate marketing messages from content. We need to enforce a clear line between ‘editorial’ and ‘advertising.’

I’ve come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. I’ve designed books, built billboards, matchbooks, corporate identities. I continuously paint, I’ve done conceptual art pictures.

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

If your advertising goes unnoticed, everything else is academic.

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

And it’s interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right – they were just wrong in time.

I wanted to be some kind of captain of industry. Then I wanted to be in advertising, and then I wanted to be a newspaper reporter.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn’t like it-simple as that.

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that’s distribution, and sometimes it’s an advertising platform. Each situation is unique.

I won’t say I’m not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn’t last too long. They have to work for 30 seconds. And I’d like to reach at least two minutes. This is my goal: to break that two-minute record.

Never stop testing, and your advertising will never stop improving.