As the ratings go up, so does advertising revenue.
Sanely applied advertising could remake the world.
When it comes to scaring the bourgeoisie into showing up at the polls, nothing works better than negative advertising.
Leave America and you’ll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.
If we’re deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
It’s very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.
Google’s thing is not advertising because it’s not a romanticizing operation. It doesn’t involve expression. It’s a link. What they’re doing is selling access.
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
I walked out with 14 advertising projects.
If you’re running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it’s an advertising company or whether you’re running a hospital.
The more informative your advertising, the more persuasive it will be.
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
The time has come when advertising in some hands has reached the status of a science.
When I lecture kids, I say, ‘You’ve got to be ambitious by the advertising’ – ambitious. You’ve got to say, ‘See, this product? Maybe I can change the world with this product.’ They look at me like I’m nuts, but that’s what you can do.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
I grew up in a country where advertising doesn’t exist.
One of the big themes – if not the big theme – of ‘Mockingjay – Part 1’ is the battle of the airwaves. I don’t think teenagers really understand the role propaganda has in our lives in terms of politics, advertising, and the general manipulation of imagery.
I’m Phil Knight, and I don’t believe in advertising.
Taxpayers will not stand for – nor should they – the funding of poster sites, leaflets or advertising. What people will support is funding for political education, for training, for party organization.
I studied B.Sc electronics to be an engineer and later did masters in communication and advertising. I loved engineering for what it could accomplish to make our lives easier. But, I realised that it was not my passion.
The Internet has meant that advertising has migrated; there are hardly any classifieds in newspapers any more because they’re all online. If people have a car to sell, for example, they sell it online; they don’t go to the newspaper.
Language thus becomes monumental because of the mutations of advertising.
I’d make all schoolchildren take ballet lessons every morning. And I’d ban advertising aimed at children.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.
From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and a vast number of free Internet features and functions will evaporate in short order.
Broadcast television is designed to reach as many people as possible, right? There’s an obligation that we as creators have to advertisers, and it is an advertising medium.
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.
The only prejudice I’ve found anywhere in TV is in some advertising agencies, and there isn’t so much prejudice as just fear.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.
They’re still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you’d be better off eating Smarties.
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that’s balls – evil. But obviously that’s your livelihood.
If you had the opportunity and some talent, there was no way you couldn’t progress, because it was an open market. There was the advertising world, and there was the documentary world.
I know half the money I spend on advertising is wasted, but I can never find out which half.
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.
First there’s my role just as an executive being responsible for advertising, regardless of gender. I think that’s a position that I take seriously. That’s the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.
The advertising world had space men in it before spacemen existed.
Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.
An advertising agency is 85 percent confusion and 15 percent commission.
When you think about advertising, it’s understanding that whether it’s newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it’s newspapers or radio or television.
Driving up the value of the advertising is a big commitment for Microsoft.
We don’t want our customer to be advertising our name: we believe that the customer today is aware and wants to choose. Our signature is just a guarantee.
I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can’t think about rugby while you are doing that!
Hammer down product fundamentals first. Make sure you’ve got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
Although it may seem callous to say so, millions of Americans are lucky that Magic Johnson was infected with H.I.V. There is no way of calculating how many lives he has saved. No advertising agency could have invented a better, or more effective, role model.
I have been in advertising and I know my craft well, but ultimately in cinema every scene has to matter, and that has to do with the writing.
Advertising, the product of capitalism, can only justify itself on the premise that the market is a force for good.
The successful advertising agent is the one who can convince the clients that he knows something they don’t.
The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.
It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.
‘Powers of Persuasion: The Story of British Advertising’ by Winston Fletcher – the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.
The critic is the only independent source of information. The rest is advertising.
Advertising is the rattling of a stick inside a swill bucket.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
