Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don’t think Don Draper would have loved banner ads.
If people ever talked the way advertising sounded, they would be put away.
Advertising degrades the people it appeals to; it deprives them of their will to choose.
Originally in the United States, there were no laws regulating behavioral advertising. As a result, like in the Philippines, government has relied on industry self-regulation.
I left school on a wet Thursday afternoon, found a room in a shared house in North London, and started my first job on the following Monday as a courier for an advertising agency.
I used to run record companies, and I went to the advertising business at 29 years old.
The first law in advertising is to avoid the concrete promise… and cultivate the delightfully vague.
Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal.
Mahalo’s business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don’t see anything wrong with advertising-based search.
I wrote for magazines. I wrote adventure stuff, I wrote for the ‘National Enquirer,’ I wrote advertising copy for cemeteries.
I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I’d previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
I really love advertising art of the ’50s and the way mid-century design was often represented in jazzy, fast art.
Just advertising departments with legs and high heels.
I take care of Demetrious Johnson, and the UFC takes care of themselves. That’s nothing against the UFC; they’re a well-oiled machine. They do an amazing job at advertising and making stars.
I never set out to be a groundbreaking artist in the sense of doing something that’s never been done before. I set out to make stuff that communicated quickly and effectively, playing off of advertising, pop art, and pop culture.
My father did advertising photography.
It’s still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don’t know.
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it’s driven by direct response metrics.
You see movie stars advertising all sorts of things today for whatever reason. And it may be that it affords them the luxury to do smaller movies or to go and do a play. Because, otherwise, you have to keep doing movies where you get paid millions and millions of dollars to maintain a certain lifestyle.
Mass demand has been created almost entirely through the development of advertising.
My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.
Certainly, it seems true enough that there’s a good deal of irony in the world… I mean, if you live in a world full of politicians and advertising, there’s obviously a lot of deception.
I had a band with David Gates. There was just a lot of opportunity at that time. But I left for Los Angeles the week after I graduated high school, and I actually left to try to get into the advertising business. That was really why I went out to L.A. My music career was almost an accident.
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
Contrary to popular belief, Americans don’t hate advertising.
The Internet and Yahoo are firmly established as ‘must buys’ for brand advertising.
Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I’d become a writer.
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I’ve also worked in advertising as a copywriter and creative director, but I changed it for architecture at 25 years old.
The argument that most lawmakers make about graffiti is that it’s illegal because it’s an eyesore, but you could easily argue that a lot of advertising is an eyesore.
I have turned down so many major advertising bids because I think either the time isn’t right or I’m not.
I don’t want to kill ads. I think advertising is great, and I’m very aware that there’s multiple revenue streams in television, subscription and advertising. But I also don’t want to put my head in the sand, and I think the world is changing.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.
Advertising is the art of convincing people to spend money they don’t have for something they don’t need.
Advertising is speech. It’s regulated because it’s often effective speech.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it’s being broadcast on. You’ll see the same ads whether you are watching it on your TV, your computer or your phone.
Free is not going to go away. Either the advertising model will still work, or there will still be literally hundreds of millions of people who want to put their information on the Net and want people to have access to it.
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.
The only thing that really annoys me is when all of a sudden you hear yourself on the radio advertising Smith’s tyre shop or Blenkinsop’s jam. They simply can’t do that. And in Australia, occasionally I have to take action.
In my world – advertising – the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.
I honestly believe that advertising is the most fun you can have with your clothes on.
I went out to some advertising agencies and asked if I could do anything.
Somebody says, ‘Do a Tom Bodett, a folksy kind of thing,’ and it sounds like something out of ‘Hee Haw,’ very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.
One thing I’ve always been concerned about is the objectification of women in ads, and that’s one thing where I was like, ‘Well, if I become a part of advertising, I could change that.’
Advertising is the principal reason why the business man has come to inherit the earth.
Advertisers with their bag of goodies and promotions have entered classrooms and begun to put up billboards and posters inside schools. They persuade cash-starved schools into opening their doors to them by paying for access to classrooms and space for their advertising material and promotions.
In advertising, sex sells. But only if you’re selling sex.
Every night I watch the nightly news. It’s funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
Advertising – a judicious mixture of flattery and threats.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
One of the striking features of the early episodes of AMC’s hit television show ‘Mad Men’ is the similarities in the lifestyle enjoyed by the lowest paid members of Don Draper’s advertising company and its wealthy partners.
