Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.
Traditional local advertising is not what retailers want. They want not just for you to see an ad – they want you to come into the store, to be a repeat customer and to spread the word.
I warn you against believing that advertising is a science.
Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Well, we all make mistakes, and I’ve made some; getting involved in a price-cutting campaign in Scotland when the biggest slump in advertising history was just around the corner was a mistake.
The vast majority of Americans agree with us. We’re doing everything that we can. We’re advertising, right now we’re on television with an advertisement running in the Washington area. We’ve got newspaper ads.
When a few people control the bulk of money, they can not only influence elections by money power – which enables various forms of advertising and propaganda campaigns – they can also corrupt and misuse all institutions of the state to influence elections.
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
The chief characteristic of ‘The Tribune’ under Greeley was an aggressive and even ostentatious purity. ‘Immoral and degrading police reports,’ and any notices of the existence of the theater, whether in news or advertising, were at first scrupulously excluded.
Television is more of a business. You can’t take as many risks, because there’s so many channels now, and the advertising’s dropping.
Advertising: the science of arresting the human intelligence long enough to get money from it.
I started billboard painting in Minneapolis, and I went to General Outdoor Advertising, and I said, ‘I could do that.’ They said, ‘Oh yeah… we can always use a good man around here.’
Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.
Creativity is an advertising agency’s most valuable asset, because it is the rarest.
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
The Death of Advertising? I think that’s in the book of Revelation. It’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
We are pushing hard to find quality advertising clients.
I secretly wish I had experienced advertising in the ‘Mad Men’ period.
As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Whether you’re a mafia guy or in advertising, you always end up going back to your family.
The obesity problem among children is very serious. When advertising budgets are big and business can corrupt the way we live so that it becomes the norm to snack all day – and if you are never hungry you are never going to feel like eating a healthy meal – that can’t be right.
Advertising has to be contextual, as the potential in ‘push’ marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into ‘permission’ marketing and ‘pull’ marketing to deliver value to marketers.
People don’t understand the logistics of advertising.
I’d like my grandkids to be able to watch PBS. But I’m not willing to borrow money from China, and make my kids have to pay the interest on that, and my grandkids, over generations, as opposed to saying to PBS, ‘Look, you’re going to have to raise more money from charitable contributions or from advertising.’
I was always interested in art at school, and after year twelve, senior year, I spent three years studying graphic design at college. I worked in advertising for two years but didn’t like it much, then began doing a bit of illustration work for various publishers.
I left advertising as fast as I could in 1961. And I haven’t ever thought about going back.
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’
Mr. Trump’s election has caused a tectonic shift in advertising – just as it has in media more generally – and themes that might have once seemed innocuous or patriotic have suddenly become politically charged, controversial, and divisive.
Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
Before the arrival of my first son, I gave up on the moribund business of magazine publishing, where I had long dreamed of a career, and went to work in advertising. That I could be paid great money to write was incredibly hard to believe.
I quit music and decided I was going to work a 9-to-5 job in advertising… which in New York City is more like, 8-to-7.
Today’s smartest advertising style is tomorrow’s corn.
Nobody’s profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
Everybody’s enamored of the iPhone, the Google phone. But the applications are going to change. You know, we’re going to start using our phones for shopping. It’s going to change the nature of advertising.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Watergate just happened to come along at the same time as the demand for honesty in relations between the sexes, in advertising, in ecology, in almost everything. It just stumbled into that great big elephant trap that had already been built for it.
I’m always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Advertising has always been part show biz.
Advertising has always been a huge unrecognised source of outdoor relief for the arts.
Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.
What needs to change is the nature of advertising itself. That business hasn’t really evolved since the days of Don Draper.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
There’s no question that the marketing and advertising world is ahead of the political marketing the political communications world.
Millennials don’t want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising – it’s not even native content.
I have been asked what would I ban immediately if I could. Advertising.
My mother is a special education teacher but also an artist, and my father an advertising executive. They are about as wacky as you can get without being alcoholics.
There are many traditionally published authors who have hated the cover their publisher’s decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you’ve ever tried to write a billboard.
It is not the purpose of the ad or commercial to make the reader or listener say, ‘My what a clever ad.’ It is the purpose of advertising to make the reader say, ‘I believe I’ll buy one when I’m shopping tomorrow’.
