Much of social media can be seen as the ‘News of me.’ It’s not so much a platform for connecting and sharing as it is a platform for advertising the idea of yourself you want to portray to others: the image of yourself you want to project.
I went to a hotel to become a chef and then tried becoming a flight attendant, but no one took me. I then worked in a travel agency and got into advertising and modelling after someone spotted me. So I started doing ads. I did ‘Charminar’ ad, because of which I got two films.
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color.
The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.
We are not advertising ourselves as a secure platform. It’s a communication platform. It’s not our job to police the world or Snapchat of jerks.
There are rules in advertising, and those rules are self-imposed by the client companies because they don’t want their products to be seen as dishonest.
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
The object of advertising is to get people to feel better about the product you’re selling.
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it’s relevant to the desired outcome.
There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.
When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
Traditional media brand advertising is 65% to 70% spend; online, it’s like 28%. You’ve got a huge margin.
If you want quality service, you have to pay for it. You don’t buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
I’ve always been a fan of advertising, I’ve always been a fan of television, I’ve loved commercials, I’ve loved all the jingles, I loved all the stuff.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
When I got out of the Navy… all those hotshots, the guys that were really smart and attractive and all that, guess where they were going? They were going into advertising. That was the hot thing then.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don’t already want to buy.
It’s easy to get a theatrical release that shows in one theater for a week. But there’s no advertising, and no one sees the movie. It’s hard to get a real theatrical release. The distribution of independent films is, to me, extraordinarily frustrating.
The late Seventies was the death of the manufacturing age in the United States. It was also a time when the Pictures Generation artists were getting started. They co-opted the language of advertising. The factory disappeared, and weirdly, so did the art object – it was the age of making gestures, not objects.
The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won’t be commercial breaks during scheduled programming, so your shows won’t be interrupted.
There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising.
It is so obvious that we are constantly monitored and manipulated both in advertising and in politics.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Jon Miller would be amazing for Yahoo because he is extremely good at building display advertising businesses and buying young startups.
In our factory, we make lipstick. In our advertising, we sell hope.
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
Personally, I’d love to see more social media firms develop business models that aren’t reliant on advertising. If you’re a social media firm selling ads, your goal is to get people to interrupt what they’re doing all day long so they come and stare at your service as much as possible.
Money is flowing out of traditional advertising into experiential, social, and sports.
We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.
There have been a lot of critiques of the finance industry’s having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising.
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
Advertising is so touchy-feely. You have to speak to the psyche of the people. I’m not very good at that.
Advertising as the printed form of selling would seem… ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The reason people wear the things that they wear and accept the standards that they accept is because most athletes make a good portion of their money in advertising and doing campaigns afterwards.
In the ’50s and ’60s, a family’s first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.
It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.
Forget being an actor-director: we, as citizens, have the responsibility to make the country a better place. And that doesn’t mean advertising other people’s agendas; it means looking at what is wrong and making it right.
Set in the advertising world of the 1960s, ‘Mad Men’ is stunning to look at – a Camelot-era parade of smartly dressed professionals lounging around on midcentury modern furniture.
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that’s what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
During the 1960s, the Shanghai of my childhood seemed a portent of the media cities of the future, dominated by advertising and mass circulation newspapers and swept by unpredictable violence.
Amobee has an enviable track record of success supporting the world’s leading brands with their cutting edge, end-to-end mobile advertising solution.
There is no such thing as national advertising. All advertising is local and personal. It’s one man or woman reading one newspaper in the kitchen or watching TV in the den.
Online advertising may not be much more successful than an old double-barrel, but – like a good spray of buckshot – it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.
I’ve devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don’t have to depend on writing fiction for my income.
I’ve spent some time working with a non-Italian designer; I’ve been helping him organize fashion shows, the advertising, also helping with the creative part. But the great part about this work is that I am no one!
Censorship is advertising paid by the government.
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.
When advertising is involved, you, the user, are the product.
My mom was a single mother, raising my sister and me. My mom has an incredible talent for living in the world without traditional structure, and her friend, who was in advertising, put me in a commercial when I was five. It was just to make money.
