I learned from McDonald’s that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn’t superior, it might not matter.
I’ve never spent any money on advertising.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.
Companies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn’t a loss leader; music is an important part of our lives.
The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn’t exist 10 years ago. They are products of the same force that has rendered the Postal Service’s core business obsolete.
Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can’t be used for manipulation; it’s why you never see good poetry in advertising.
Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn’t interrupt – native ads don’t pop up or dance across the screen – and its content is actually valuable to the person viewing it.
Advertising should always be in good taste without a question.
Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser.
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.
My concern is the really great concepts that are features, not companies. There isn’t enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.
There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for ‘American Idol.’ There will be advertising dollars on the Internet. We’re there as well. We win either way.
Advertising’s always been a considerable pressure on publishers.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting.’
When I give talks like the one I’m going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I’m not one of those speakers who stands in front of the audience and pontificates – everything I talk about I’m actually doing myself. I’m living it.
I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we’ve got is advertising revenue and subscription revenue as the only way to be paid for content.
I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.
I had no ambition to go into show business when I was growing up. I started out as an advertising copywriter and evolved into it. Once you get into it, however, it’s very difficult to get out. It gets into your blood. You don’t want to do anything else. You want that excitement.
There’s no one I trust in show business more than Sabrina Wind. She’s my eyes and ears when I can’t be there. She weighs in on everything, from scripts to sets to advertising.
If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is ‘The Star Spangled Banner.’
Picture what this country felt like in the weeks and months after 9/11. Can you imagine anyone even beginning to allow an advertising campaign promoting Islam, being endorsed and supported by a man the feds believe to be a terrorist, on New York City subways?
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
Some entrepreneurs talk of a high burn rate, high advertising rate, and so on, with no outcome, so it doesn’t impress me. But an entrepreneur who has that kind of a feeling of responsibility towards his investors is somebody who will have all my support.
We buy into all kinds of lies that are sold to us from advertising to Fox news or from the Vatican to Goldman Sachs.
People don’t understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
Billions are spent in advertising every year to make you think horrible things are good for you and to get your money for things that will kill you.
My mum is very political – left wing – and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
Advertising: the science of arresting the human intelligence long enough to get money from it.
I didn’t think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.
I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
If you are funny, people will like you. A lot of advertising is based on this simple rule. The Tory MP Boris Johnson has benefited a lot from it.
Advertising generally works to reinforce consumer trends rather than to initiate them.
Advertising is the greatest art form of the 20th century.
Radio continues to be the very best advertising music performers have. No one who ever grabbed a Grammy got there without radio.
Advertising is what I do. It’s got me everything I have, and I’m not going to leave it.
When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.
Somebody says, ‘Do a Tom Bodett, a folksy kind of thing,’ and it sounds like something out of ‘Hee Haw,’ very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Why can’t I prove that advertising can manifest itself in a way that doesn’t necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.
I was doing specialisation in advertising. I had no interest in acting. One of my friends, who was doing specialisation in films, made a short film casting me. Luckily, I got a break, and my acting career took off.
